Dressing up for game can cost $450 but price of a seat 'phenomenal value' — and much less than in Sydney

The cost of a ticket to watch the All Blacks take on the English at Eden Park tomorrow is cheaper than it was 10 years ago.

All Black tight forwards Sam Whitelock and Dan Coles give their opinions on the England challenge in Saturdays first test match, and coach Steve Hansen feels the English team have some advantages over the All Blacks.

Eden Park's grandstands have, predictably, sold out, with temporary seating installed to accommodate 47,000 fans.

Starting at $50 for the cheapest adult tickets and $20 for the cheapest child's, getting through the gates is more affordable than it was to watch the same teams play a decade ago and less than half what it will cost to see the All Blacks take on the Wallabies in Sydney in August.

In 2004, it cost $45-$57.36 in today's dollars - for an adult to see the All Blacks play England in Auckland.


Tickets for the test at Sydney's ANZ Stadium in August start at $136.39 for an adult, and $48.40 for a child.

New Zealand Rugby general manager commercial Nick Brown said tickets were extremely good value when compared with other entertainment options.

"All Blacks matches generally sell out within weeks which suggests the ticket prices are attractive to fans," he said.

"So when you compare that to other events like concerts or even some cinemas, then that represents phenomenal value to watch the current world champions play against the No4-ranked team in the world in first-class facilities."

The most dedicated fans might want to spend any surplus cash on merchandise.

Informal Herald research found that dressing the part in official supporters' gear - from three-stripe beanie, scarf, and temporary fern tattoos to shirt, jacket and an All Blacks flag - would come to $440.47.

Although some items are available cheaper online, they are unlikely to arrive in time for fans to take them to the game to go with their $8 beer, $5 hot dog and $4.50 hot chips.

An Eden Park spokeswoman said pricing of food and beverages had not changed since last season.

"Eden Park Catering, the catering company in charge of food and beverage, regularly compares our pricing to other stadiums to ensure equal or lesser pricing is maintained.

"Pricing is established to cover costs of goods, staffing and all other standard business overheads that other restaurants, bars and venues have to consider when it comes to delivering a service to the public."

She said prices were consistent with other stadiums in the city.