Some of the charges allege he convinced two men to write out and hand over sizeable cash cheques to a company called North Waikato Collections, which Heslehurst told the Herald he ran with his daughter.
The money Heslehurst is alleged to have used totalled more than $103,000.
Heslehurst is also facing a charge of taking part in the management of North Waikato Collections despite being barred from managing a company for five years after being found guilty on 41 fraud charges in 2009.
At that time, Heslehurst duped dozens of people across the North Island, including a Huntly dentist, a Horotiu dog trainer and a group of Hamilton bankers, by offering to sell them cars or televisions for bargain prices.
Community Magistrate Sue Hovell ordered Heslehurst to reappear before the court on June 12.