Up to 100 people are expected to bare all at a West Auckland beach today in the name of art.

Photographer Binh Trinh has invited several hundred models, naturists and others to strip at O'Neills Beach today for a mass naked photo shoot.

Trinh, a Palmerston North-based artist, said nudity was one of the last taboos in New Zealand society.

"I want people to appreciate the beauty of the naked body."

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Models from previous nude shoots became more comfortable in their own skins when naked with a lot of other people, he added.

"It's quite an honour to give them that self-confidence." Nearly 80 people had signed up on Facebook to take part by last night. Participants had to be over 18 and sign a model release form.

Trinh had to get permission from Auckland Council, who granted it on two conditions: that beachgoers were alerted to the photo shoot and that it only took place on the beach.

Trinh has also had mass nude shoots at beaches in Wellington and Manawatu.