NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

New tech could save lives — or swamp Northland’s emergency services with false alarms

By Peter de Graaf
Reporter·Northern Advocate·
10 Jan, 2023 04:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Communities brace for more wild weather, new details emerge on poker house heist and why emergency services are wary of Apple’s newest feature in the latest New Zealand Herald headlines. Video / NZ Herald

Emergency services could face a flurry of false alarms this summer as an automatic crash detection system is rolled out on Apple’s newest cellphones.

The cutting-edge technology is installed on the iPhone 14 as well as some of the latest Apple Watches.

When the device detects what seems to be a severe crash, it first sounds an alarm and displays an on-screen alert. It also reads out a message, in case the user can’t see the screen, and starts a 20-second countdown.

If the alarm isn’t turned off within 20 seconds, the device automatically calls emergency services with a recorded message and a GPS location.

If the user has set up emergency contacts, the device also sends them a message saying the owner of the device has been in a serious crash.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The new technology has the potential to save lives by alerting emergency services almost immediately, especially in cases where the user is unconscious or in an area where the crashed vehicle is unlikely to be seen.

It works by using sensors such as an accelerometer to detect sudden decreases in speed, and a gyroscope, which senses sudden changes of position.

Apple says the feature also relies on advanced motion algorithms “trained with over a million hours of real-world driving and crash record data” for increased accuracy.

Advertisement
Advertise with NZME.

However, the technology is reportedly not always able to distinguish between car crashes and tumbles in adventure sports such as skiing or mountain biking, most of which are not life-threatening.

As a result, it could trigger false alarms and increase strain on already stretched emergency services.

In the US, where the rollout of the new feature coincided with the ski season, some mountain areas reported up to five false alarms a day.

Apple has since refined the technology, and the number of phones with crash detection in New Zealand is likely to remain low compared to the US, but iPhone false alarms could still become an issue here.

One such incident occurred about 11.40am last Friday when emergency services were dispatched to Ahipara after an automated iPhone report of a car crash at Te Kohanga/Shipwreck Bay.

The vehicle had crashed on the beach, according to co-ordinates provided by the device.

Fire chief Dave Ross said the call was “bizarre”.

A new feature on the Apple iPhone 14 automatically alerts emergency services if it detects a potential car crash. Photo / supplied
A new feature on the Apple iPhone 14 automatically alerts emergency services if it detects a potential car crash. Photo / supplied

“We got an exact GPS location right in the middle of the beach. We went straight there and found about 20 people with vehicles. None of them knew anything about a crash. We went all around the beach and found nothing.”

Ross said a dispatcher later managed to contact the owner of the phone but was told everything was fine.

Fire and Emergency New Zealand (Fenz) said it had been alerted to six incidents via Apple’s automatic crash detection function since November 2022.

Advertisement
Advertise with NZME.

They had occurred in Ahipara, New Plymouth, Grey District, Christchurch, Central Otago and Southland.

A Fenz spokesperson said five were non-life-threatening false alarms, in which the Apple device had operated as expected, while one was the result of a motor vehicle crash.

An agreed process was in place between emergency services for responding to automated crash alerts, with police taking the initial notification and deciding whether the call required further response by other agencies.

Emergency services rushed to Te Kohanga/Shipwreck Bay after an Apple iPhone automatically called 111 to report a crash. Photo / Michael Cunningham
Emergency services rushed to Te Kohanga/Shipwreck Bay after an Apple iPhone automatically called 111 to report a crash. Photo / Michael Cunningham

Police said the iPhone alerts were not currently creating any demand issues.

“New Zealand Police have existing processes in place to manage calls where limited information has been provided, which may include conducting further enquiries,” a spokesperson said.

Meanwhile, in the US, the emergency dispatch centre in Summit County, Colorado, was fielding three to five Apple crash alerts per day in December, all related to skiing or snowboarding incidents.

Advertisement
Advertise with NZME.

The Colorado Sun quoted interim centre director Trina Dummer as saying the calls involved “a tremendous amount of resources”.

If the owner of the phone did not respond to a return call, ski patrollers would have to be sent to the location - potentially delaying responses to more serious incidents.

However, centre supervisor Suzie Butterfield told Utah-based KSL TV she didn’t want skiers to turn crash detection off.

“We do not want you to turn the feature off... We don’t mind taking that call because if something really did happen, we want to be able to get to you.”

According to Canada’s Globe and Mail, some rescue groups have asked Apple to make crash detection an opt-in feature to reduce the number of false alarms.

Dwight Yochim, of British Columbia’s Search and Rescue Association, said: “I don’t think they accounted for the people in British Columbia who love the outdoors and literally crash through the backwoods, whether it’s on mountain bikes or on skis. It clearly doesn’t take a whole lot to trigger it,” he said.

Advertisement
Advertise with NZME.

On December 11 an iPhone in the glovebox of a snowmobile bumping over rough backcountry triggered a search that involved a 40-minute helicopter flight and police door-knocking in neighbouring Alberta, at an estimated cost of C$10,000 (NZ$11,700).

Crash Detection is turned on by default on supported iPhone and Apple Watch models, but ‘Location Services for Emergency SOS’ has to be turned on before the phone can share the crash location with emergency contacts.

The phone user can also set up a Medical ID to automatically show emergency responders their medical information.

Some Apple watches have a similar feature that raises the alarm if it detects a fall onto a hard surface followed by 60 seconds of immobility.

Save

    Share this article

Latest from New Zealand

Crime

'Naughty' parolee holding woman at gunpoint left after telling off from toddler

22 Jun 08:00 AM
New Zealand

New Zealander arrested in France charged with attempted murder of political activist

22 Jun 06:37 AM
New ZealandUpdated

Two critically injured after multi-vehicle crash on key Auckland road

22 Jun 05:50 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'Naughty' parolee holding woman at gunpoint left after telling off from toddler

'Naughty' parolee holding woman at gunpoint left after telling off from toddler

22 Jun 08:00 AM

He had earlier been locked up for outrageously dangerous driving. It was caught on video.

New Zealander arrested in France charged with attempted murder of political activist

New Zealander arrested in France charged with attempted murder of political activist

22 Jun 06:37 AM
Two critically injured after multi-vehicle crash on key Auckland road

Two critically injured after multi-vehicle crash on key Auckland road

22 Jun 05:50 AM
37 players split Lotto Second Division win – where the tickets were sold

37 players split Lotto Second Division win – where the tickets were sold

22 Jun 05:06 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP