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Home / New Zealand

New Jeep's look designed to be noticed

By Liz Dobson
NZ Herald·
11 Jun, 2014 05:00 PM2 mins to read

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The 2014 Jeep Cherokee has just been launched in Australia and will be revealed at this week's Fieldays.
The 2014 Jeep Cherokee has just been launched in Australia and will be revealed at this week's Fieldays.

The 2014 Jeep Cherokee has just been launched in Australia and will be revealed at this week's Fieldays.

Jeep Cherokee head designer Greg Howell is hoping the third-generation SUV wins over buyers by a nose.

The seven-slot grille has galvanised opinion around the world -- you either love the very angular appearance or you hate it.

The front grille of the Jeep Cherokee "polarises" customers, says designer Greg Howell.
The front grille of the Jeep Cherokee "polarises" customers, says designer Greg Howell.

Initially I was in the latter camp, but having seen the Cherokee in the flesh I'm a convert to loving it.

And it doesn't matter what your opinion, the polarising look has garnered the new Cherokee attention. The grille has made the mid-sized SUV stand out so much that Howell's now being compared to legendary car designer Peter Schreyer, who turned around the Kia thanks to the tiger-nose grille.

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When Detroit-based Howell began work on the new Cherokee the focus was to keep the look of the mid-sized SUV modern.

"The design has to last until the day production stops, not when the vehicle goes into production," said Howell.

He told Driven that he began sketching the look of the new Cherokee on paper before moving to computer to refine the design, while colleagues preferred to worked on a clay model.

And from Howell's initial sketch to sign-off was a rapid 18 months.

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His team brought some of the heritage features from previous Jeeps including the TJ Jeep's waterfall hood, square wheel arches -- taken from World War II Jeeps -- and the JK half-door appearance.

But the design volume "has been turned way up".

The interior of the Jeep Cherokee Limited.
The off-road dial and gear stick in the Jeep Cherokee Trailhawk.
The Jeep Cherokee Limited is expected to be popular with women buyers.
A Jeep Cherokee Trailhawk heads up a steep track at Williow Srpings, Flinders Range, South Australia.
A Jeep Cherokee Trailhawk does it tough at Willow Springs, Flinders Range, South Australia.
The off road dials in the Jeep Cherokee Trailhawk.
The touchscreen of the new Jeep Cherokee.
The 2014 Jeep Cherokee Trailhawk head down a track at Willow Spings, Flinders Range, South Australia.

Photo / Liz Dobson
The 2014 Jeep Cherokee Trailhawk at the highest peak of Willow Spings, Flinders Range, South Australia during the launch last week. Photo / Liz Dobson
The Jeep Cherokee Trailhawk is taller than the standard Cherokee and is trail rated for some of the toughest tracks in the US.
The Jeep Cherokee Trailhawk (front) and Limited (rear) at Wilpena Pound, South Australia, at the launch last week. Photo / Supplied
A 2014 Jeep Cherokee Trailhawk heads down a track at Willow Spings, Flinders Range, South Australia. Photo / Liz Dobson
The Jeep Cherokee Trailhawk line up at Ikara safari before the off-road experience at Willow Spings, Flinders Range, South Australia. Photo / Liz Dobson

Image 1 of 13: The interior of the Jeep Cherokee Limited.

Jeep is recalling 10,700 vehicles worldwide including the Grand Cherokee, Grand Cherokee SRT and Cherokee due to a problem with the adaptive cruise control which may result in uncontrolled acceleration. Affected models were built between 16 January and 17 April 2014. Fiat Chrysler NZ says less than 30 vehicles are affected and owners would be contacted.

Discover more

Opinion

The mad, the bad and the ugly

01 Jun 05:00 PM
New Zealand

Fieldays: What to look forward to

08 Jun 05:00 PM
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Ain't no mountain high enough for Jeep

10 Jun 05:00 PM
New Zealand

Jeep's latest beast packs wallop

15 Jun 05:00 PM
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