Chief Censor Caroline Flora said there was an opportunity for more people to use these, because they gave peace of mind about what young people were watching.
“We are launching a [new webpage] today to help whānau use these tools,” she said. “They are a great way to support parents to protect their tamariki from watching inappropriate or harmful content.”
Flora said streaming services had been following new requirements to display age ratings this year, and the research showed New Zealanders were noticing them.
This report was the second to be released on the topic. Part one found people were concerned about tamariki and rangatahi seeing harmful content, and thought it was hard to protect tamariki online.
It also showed it was common for people of all ages to see harmful content online.