"I'm disgusted with how More FM denigrated kapa haka and the mana of performers from Te Whanau a Apanui.
"Our copyright rules are very clear and we'll be taking the station to task over this.
"There are four ways we can pursue this. We can make a complaint through the Broadcasting Standards Authority.
"We can look into defamation, our solicitors are looking into that. It is also a breach of copyright as certain photographers were only able to take photos at certain times in the festival. The final issues is that the Declaration of the Rights of Indigenous People is very clear about the misappropriating of art and cultural art," said Aotearoa Kapa Haka Ltd managing director Wille Te Aho.
More FM issued an apology statement yesterday, and the images were removed from its site.
"We unreservedly apologise for reposting these images, and the offence caused.
"The images have been removed, and we have made changes to improve our processes for selecting international web content."
