The Energy Efficiency and Conservation Authority (EECA) already helps consumers choose appliances and cars based on energy performance, through labels visible at the point of sale.
But until now, there has been no easy way for New Zealanders to choose a tyre that delivers on fuel efficiency and improved safety. That's why EECA launched an approval mark for tyres. To get the Energywise approval mark, tyres must meet minimum criteria for not only fuel efficiency but braking in the wet.
Fuel-efficient tyres have less rolling resistance which means less energy is needed to turn the wheels and the car consumes less fuel. The difference in vehicle fuel consumption between the best and the worst-performing tyre can be as much as 7 per cent.
EECA estimates that with four fuel-efficient tyres fitted, an average consumer can save as much as 15c a litre every time they drive - or around $500 over the life of the tyres.
EECA aims to double the number of fuel-efficient tyres sold in New Zealand over the next two years.
Almost all the fuel we use for our cars comes from fossil fuels, so being more fuel efficient can help us tackle climate change. With more than three million cars on the road, light vehicles use more than half of New Zealand's oil consumption and are responsible for about 12 per cent of New Zealand's greenhouse gas emissions.
When it's time to replace your tyres ask for some Energywise-approved options. Even if they cost a little more they will quickly pay for themselves in fuel savings.
Mike Underhill is chief executive of the Energy Efficiency and Conservation Authority.