NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Opinion
Home / New Zealand

Mike Hosking: Peddling bollocks - opt-in surveys count for nothing

Mike Hosking
Opinion by
Mike Hosking
Mike Hosking is a breakfast host on Newstalk ZB.·NZ Herald·
21 Jun, 2018 09:03 PM3 mins to read
Mike Hosking has hosted his number one Breakfast show on Newstalk ZB since 2008. Listen live each weekday from 6am on Newstalk ZB.

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Asking people whether they like cycleways, in an opt-in survey, is not only a fraudulent measure of a view, it isn't actually a proper question. Photo / File

Asking people whether they like cycleways, in an opt-in survey, is not only a fraudulent measure of a view, it isn't actually a proper question. Photo / File

My great hope, and you know me, I am endlessly optimistic, is that we may have made just a little bit of headway this week into the scam that is the opt-in survey.

The opt-in survey is the fraud of the age.

The internet has allowed people who want to push barrows access to an easy pool of people to create what they now loosely - and yet completely incorrectly - call a survey, or indeed a petition.

There was a large petition last year during the election campaign involving me hosting the television election debates.

READ MORE:
• Simon Wilson responds: Believe it - cycle lanes will be this city's new arteries

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

More than 76,000 people signed it, it was breathlessly reported. But they didn't, of course, sign anything, they clicked.

And the fraud is anyone can click - and anyone can click as many times as they like.

The result is not remotely representative of anything other than a lot of bored people and barrow pushers looking to skew public view.

Advertisement
Advertise with NZME.

A survey is a recognised and accepted number of people sought out by the surveyor that is statistically accurate of the community they are surveying.

And opt-in surveys are nothing like that.

Sadly the media, unwilling or unable to tell the difference, reports them all as the same. And in that lies the lie.

So this week it was cycleways: Auckland Transport told the media who dutifully reported it, that 65 per cent of people thought cycleways were good for the community.

Discover more

New Zealand

Most Aucklanders now support cycling

17 Jun 05:00 PM
New Zealand

$16.5b plan for new roads, more buses. But there's a sting.

19 Jun 05:00 PM

I did the same survey on my show and got the exact opposite result.

Ironically, after reporting the result, we left the survey online and by the next morning the cycle lobby groups had got hold of it, texted each other and all piled into vote.

And that initial result turned again to 75 per cent support. So a corrupt survey had been even further corrupted.

Now the Herald, who initially got sucked into reporting the Auckland Transport fraud, to their credit, did an excellent editorial in which they asked the key question.

And pointed out a fatal flaw. Asking people whether they like cycleways, in an opt-in survey, is not only a fraudulent measure of a view, it isn't actually a proper question.

Because what we all want to know, given we pay for these things and are being dragged down this tunnel of ideology is, do people use them?

Advertisement
Advertise with NZME.

And they don't ask that question because they already know the answer and the answer is embarrassing. We don't.

And this isn't just Auckland, Christchurch too, as well as the capital, have well documented fights now over cycleways and their omnipresent footprint and bill on communities that see them as the charade they are.

Not only do they block access to shops and take away parking, but they're paraded as some sort of climate change saviour.

But only if they're used. And are they? No.

Another report this week gave them a number. The University of Leeds said investing in cycleways was worth between $50 billion and $170b a year, this is in America, in health benefits.

What a spectacular claim. But spot the flaw? Not if they're not used, and they're not.

Advertisement
Advertise with NZME.

Green infrastructure boosts health, jobs and productivity they said. Not if they're not used, the only jobs they produce is for those who built the cycleway.

So let's do the real numbers, how many people in cars, how many on bikes?

Come back to me when you got some facts, not dishonest ideologically driven bollocks.

Save
    Share this article

Latest from New Zealand

New Zealand

'Big crowds': Commuters warned to expect 40-minute queues when IKEA opens at Sylvia Park

28 Nov 02:34 AM
New Zealand

Kaipara leader calls for boat ban at Kai Iwi Lakes over invasive clam threat

28 Nov 02:31 AM
Wellington
|Updated

'Heartless suffering': Man jailed after racehorse starves to death

28 Nov 02:10 AM

Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
Advertisement
Advertise with NZME.

Latest from New Zealand

'Big crowds': Commuters warned to expect 40-minute queues when IKEA opens at Sylvia Park
New Zealand

'Big crowds': Commuters warned to expect 40-minute queues when IKEA opens at Sylvia Park

Drivers face up to one-hour waits just to access IKEA car parks at Sylvia Park.

28 Nov 02:34 AM
Kaipara leader calls for boat ban at Kai Iwi Lakes over invasive clam threat
New Zealand

Kaipara leader calls for boat ban at Kai Iwi Lakes over invasive clam threat

28 Nov 02:31 AM
'Heartless suffering': Man jailed after racehorse starves to death
Wellington
|Updated

'Heartless suffering': Man jailed after racehorse starves to death

28 Nov 02:10 AM


Kiwi campaign keeps on giving
Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP