NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Mercedes: First Germany, then the world

NZ Herald
5 Aug, 2011 05:30 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Mercedes-Benz CLS. Photo / Supplied

Mercedes-Benz CLS. Photo / Supplied

Mercedes aims to regain top spot in luxury market from BMW and Audi

Mercedes-Benz wants to regain its position as the world's best-selling and most profitable luxury carmaker.

And it has indicated it wants to challenge German rivals BMW and Audi for No1 spot. Dieter Zetsche, the CEO of Mercedes-Benz parent Daimler, has been rallying company employees.

In a letter to staff, he admits that Mercedes-Benz is being outpaced by rivals, but says: "Our competitors' success should provide us with additional motivation."

A copy of the letter was obtained by news agencies. Zetsche writes: "Some of our competitors are now growing faster and more profitably than we are.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Granted, those are just snapshots in time and should not be overestimated. After all, many of our best new products are yet to come.

"In the long run we can't be content to be in a 'solid second' or even 'third' place: We are Daimler - we should be far ahead of the pack.

"And if that requires something that we don't currently have, then we'll identify and develop it."

Advertisement
Advertise with NZME.

In the first six months, Mercedes-Benz car sales worldwide increased 9.7 per cent to 610,531. BMW brand sales grew 17.8 per cent to 689,861, while Audi sales rose by 17.7 per cent to 652,970.

A niche model such as the second-generation four-door CLS coupe isn't going to bump up sales markedly - but it will add to the numbers game once the carmaker expands the badge to include a wagon.

Coby Duggan would like the CLS wagon for New Zealand. "If such a vehicle became available, we would certainly put our hand up," said the country's Mercedes-Benz passenger car brand manager.

The wagon was dubbed the Shooting Brake when it appeared in concept form at the 2010 Beijing motor show, its long roof and sloping tailgate chock-a-bloc with the four-door coupe's signature styling cues.

Discover more

New Zealand

Toyota: Hefty Hiace offers 10 minutes of heaven

06 Aug 05:30 PM
New Zealand

Volkswagen: Kombi looks back on the up

07 Aug 05:30 PM
New Zealand

BMW goes 'i' to the future

08 Aug 03:00 AM
New Zealand

Ford: GT goes black to the future

09 Aug 05:30 PM

It will go into production in Germany this year but hasn't been confirmed for the Downunder market, although Australia's place high on the Mercedes-Benz list of favourite markets means its appearance on both sides of the Tasman is almost a certainty.

The Shooting Brake is built on the same modified E-Class platform as the CLS. Thus it can be expected to share the standout strength of the coupe: refinement.

A 400km run north of Melbourne in two CLS models revealed it to be one of the most refined cars on the road, suppressing road noise to the point where, on a smooth surface, the cabin almost became an isolation chamber.

The solitude was interrupted now and again by the glorious exhaust note and slingshot progress of the twin-turbocharged 5.5-litre V8 under the bonnet of the CLS63 AMG, making 386kW/700Nm - or 410kW/800Nm with the optional go-faster kit.

Four engines run across the CLS range in New Zealand. For the first time there is a diesel, the quiet and efficient 195kW/620Nm 3-litre V6 that first appeared in the E-Class sedan.

It is badged 350 CDI and sits at $162,000, the same price as the introductory petrol option, a 225kW/3.5-litre V6 with the 350 CGI moniker.

Advertisement
Advertise with NZME.

The 300kW 4.7-litre V8 carries the 500CGI badge and lists at $197,000, and the range-topping CLS 63 AMG rounds off the range at $277,000. Alastair Sloane

Save

    Share this article

Latest from New Zealand

New Zealand

Lotto Powerball jackpots to $10m, two winners split $1m

05 Jul 09:16 AM
New Zealand

Watch: Jet boat joy rides through swollen stream as severe weather batters parts of NZ

05 Jul 08:41 AM
Auckland

Person seriously injured falling from vehicle in Pokeno crash

05 Jul 08:16 AM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Lotto Powerball jackpots to $10m, two winners split $1m

Lotto Powerball jackpots to $10m, two winners split $1m

05 Jul 09:16 AM

The winning tickets were sold in Auckland and on MyLotto to a Waikato player.

Watch: Jet boat joy rides through swollen stream as severe weather batters parts of NZ

Watch: Jet boat joy rides through swollen stream as severe weather batters parts of NZ

05 Jul 08:41 AM
Person seriously injured falling from vehicle in Pokeno crash

Person seriously injured falling from vehicle in Pokeno crash

05 Jul 08:16 AM
'Very sad and tragic': Baby found critically hurt at house dies, homicide probe launched

'Very sad and tragic': Baby found critically hurt at house dies, homicide probe launched

05 Jul 06:33 AM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP