NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Matt Heath: Orange is new black in our road cone world

Matt Heath
By Matt Heath
Newstalk ZB Afternoons host·NZ Herald·
23 Jul, 2017 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The heroes of the night are there to protect us. Photo / Brett Phibbs

The heroes of the night are there to protect us. Photo / Brett Phibbs

Matt Heath
Opinion by Matt Heath
Newstalk ZB Afternoons host
Learn more

Some people think road cones are boring. They're wrong. The story of the road cone is a feel-good Kiwi tale of success, lives saved and drunken humour.

With massive infrastructure projects in some cities and rebuilds in others, road cones have never been a bigger part of the New Zealand way of life. We have more road cones per head of population than any country on earth (probably).

I'm talking about the cones on the road here. Not the ones behind desks. A road cone on the road is for safety and traffic direction. Human road cones are non-reflective, talentless job-huggers who do nothing but block things from happening. Employed placeholders with no ideas. You probably have a few in your office.

I first became interested in road cones growing up in Dunedin. Like many teenage New Zealanders I enjoyed stealing them and putting them on statues and up trees. One evening my mate The Cooz and I stole 11 road cones and placed them carefully in his sister's bedroom while she was out. It was a great joke until The Cooz' dad found out and yelled at us.

He claimed we had stolen $1100 worth of taxpayers' property. We could go to jail, some one could have died. He also claimed we'd nicked sherry and gin from his liquor cabinet to make rocket fuel. (Which was true). He made us return all 11 road cones to George St in sober daylight. Humiliating.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

But do road cones really cost $100 each? If so that's a lot of money just sitting out on our roads. Right now I can see $600 hanging around a tree on my street. You probably passed $10,000 on your way to work. Frankly I doubt it.

But why speculate? For some much-needed road cone facts I went to our biggest manufacturer of them, Proline Plastics Limited.

It was everything I had dreamed of and more. The Willy Wonka of this operation is general manager Cameron Smith.

A man who oversees the production of thousands of road cones but is no road cone himself. He's passionate about the business and why not? The numbers are impressive. Between 150,000 and 250,000 road cones are sold into the New Zealand market each year.

Cameron estimates there are over a million road cones out there on our streets at any given time. Each one weighs 5kg and has a 5-year lifespan. That's a lot of landfill.

Discover more

Opinion

Matt Heath: Why refugees are great

25 Jun 05:00 PM
Opinion

Join me in beer and pie July

02 Jul 05:00 PM
Opinion

Matt Heath: Bring on next big thing

09 Jul 05:00 PM
Opinion

Outsmart your brain for elusive deep sleep

16 Jul 05:00 PM

Luckily Proline Plastics have a recycling programme. They are the only people who chop up the thick orange witches hats, reconstitute them and get them back out there. A punishingly complex and costly thing to do.

Prime Minister Bill English in his speech to the 2017 National Party Conference proudly announced the Government's $32 billion infrastructure programme and added the quip: "It's a good time to have shares in an orange cone company."

Advertisement
Advertise with NZME.

Actually it's a tough game Bill. With our high dollar and manufacturing costs it's a fight. Our homegrown road cone heroes face brutal competition from Indian and Chinese imports.

But Cameron the cone expert suggests "buyer beware". You don't know what kind of cone you're going to get. Many of those imports are not up to it and don't comply with the NZ Standard.

Plus there is no way those overseas guys are recycling anything. So if you love your country get your road cones from the local boys. As for The Cooz' dad's cone cost estimate, he was miles off. We probably only nicked about 300 bucks worth that night.

Road cones are so unboring. Road cones are the unsung reflective heroes of the road, a pastime for drunken youths, saviour of the environment and a Kiwi success story like no other. So celebrate the humble road cone as you pass them. They're out there in the cold keeping you safe day and night, rain or shine.

As for the human road cones sitting behind desks at your work, grab them and shove them up a statue.

Save

    Share this article

Latest from New Zealand

New Zealand

Rich-lister philanthropist backs Wellington mayoral hopeful Ray Chung

18 Jun 06:57 PM
Premium
New Zealand

'Overly aggressive' letter from Napier mayoral candidate upsets national motor caravan body

18 Jun 06:08 PM
New Zealand

Belle of the ball: Shop owner gives away formal dresses and suits to high schoolers

18 Jun 06:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Rich-lister philanthropist backs Wellington mayoral hopeful Ray Chung

Rich-lister philanthropist backs Wellington mayoral hopeful Ray Chung

18 Jun 06:57 PM

The wealthy donor believes the capital is in 'serious decline'.

Premium
'Overly aggressive' letter from Napier mayoral candidate upsets national motor caravan body

'Overly aggressive' letter from Napier mayoral candidate upsets national motor caravan body

18 Jun 06:08 PM
Belle of the ball: Shop owner gives away formal dresses and suits to high schoolers

Belle of the ball: Shop owner gives away formal dresses and suits to high schoolers

18 Jun 06:00 PM
Premium
Publican on rugby, running 'tough' bars, and the night he sold 85 kegs of Guinness

Publican on rugby, running 'tough' bars, and the night he sold 85 kegs of Guinness

18 Jun 06:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP