Management rights at Whitianga

No 8, The Esplanade, operates in a beautiful setting at Whitianga. PHOTO / SUPPLIED

Brokers say a management rights accommodation business offers the opportunity to run an accommodation complex in the Coromandel Peninsula's, "jewel in the crown destination", Whitianga.

Christopher Brown & Associates Ltd motel & business broker Darcy Snowden says the accommodation complex — at 8 The Esplanade — operates in a coastal setting, with marine views and atmosphere.

"The estuary is across the road from the complex and there's the ever-present possibility of seeing orca on the hunt for their next meal," he says.

The management rights business, with an asking price of $920,000 — is based on the Esplanade's 18 units. These are owned by investors, rented out to tourists and visitors and administered by the on-site business owner/manager.

"A management rights arrangement is similar a motel lease, as it includes the assets of the business, however, the main difference here is the asking price will also cover a one-bedroom freehold unit for the complex manager's own use," says Snowden.

"Tourism is our largest foreign exchange earner, and Whitianga is a leading destination on the Coromandel Peninsula. The Esplanade provides visitors one of the best places to soak up its unique character."

The 18 units comprise one single-bedroom; 12 two-bedroom units and five, three-bedroom units.

Though similar to a motel in concept, each unit is in the style and presentation of an apartment.

They each have designer kitchen, large lounge/dining room, large bedrooms, a big bathroom, a laundry and generous private deck, television with Sky 50-plus channels, a DVD player, Wi-Fi and (in some cases) air-conditioning.

The complex was built in 2004, and completely re-clad three years ago. Its three-level building has new building code of compliance.

There is a basement with car parking and storage; a ground-level office, manager's unit and restaurant (not part of the management rights); a spare unit and additional car parking.

"Guests get to enjoy a modern complex with a swimming pool plus spa The location is an easy walk t good cafes and restaurants, ferry wharf, beaches, shops and, for those wishing to launch and retrieve their boat, a ramp across the road."

He says a well-designed website makes it easy for guests to choose a unit suiting their requirements, and book on-line.

The IT system has been purpose-built for the hospitality industry, allowing additional functions such as checking in and out, accounting and running reports.

Snowden says his vendor designed the business so it can be run while enjoying a positive work-life balance.

"The Esplanade is run in as stress-free a manner as possible. For example, all laundry is owned and laundered by a local commercial laundry company and the owner employs reliable and efficient cleaning staff."

Snowden says the Coromandel is known worldwide for native bush, pristine white sandy beaches.

"At this spot there's great fishing and diving; the Mercury Islands are just off the coast; Hot Water Beach and Cathedral Cove are nearby; there's plenty of scenic cycle tracks to ride; it's an easy harbour to navigate for a safe anchorage and on 'indoor days', plenty of art and craft galleries to enjoy. Special events include the scallop festival, Leadfoot Auto Festival and many music concerts. With a permanent population of 5000 — expected to double by 2025 — there's good shopping, and ample professional and trade services supporting the tourism industry."