A farmer had alerted police on Thursday after noticing the car had not been moved since Monday, Mr Sutton said.
Temperatures had dropped below zero overnight Friday and police had deployed a Search and Rescue team to the area to begin an initial search.
A man wearing a pack had been seen entering the bush nearby and police had no reason to doubt it was Mr Aason, although it was not a "natural" place to go tramping.
"He could have received an injury or had an accident, or he could just be chilling out, but it's a bit of a worry."
Mr Aason was known to be a "bit of a loner" and it was possible he just was seeking some time alone, Mr Sutton said.
"We are pretty confident that he's 'gone bush' but we are just a bit worried that he hasn't been seen for a few days."
The search would be focused on the area around Mr Aason's car, Mr Sutton said.
Police expect to scale this down overnight unless further information is received Mr Aason had resided in New Zealand for years, and was familiar with the district, but was based in Christchurch.
Police were still trying to make contact with the Mr Aason's family.