Surf Life Saving Northern Region spokesman Ron Murray confirmed an incident had occurred at the beach today.
"Lifeguards retrieved a person from the water and were attempting to resuscitate them."
Another northern region spokesman, Ben Julian, said lifeguards received reports of someone unresponsive in the water.
"Seven lifeguards responded and retrieved a male patient from the water. Lifeguards performed CPR and an AED [Automated External Defibrillator].
"Lifeguard efforts were supported by Fire and Emergency and St John."
The police spokeswoman said the man's death was not being treated as suspicious, and would be referred to the Coroner.