NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Long Bay beach signs replaced with messages mocking Auckland Council

Chris Marriner
By Chris Marriner
NZ Herald·
21 Feb, 2024 11:28 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Why Grant Robertson’s departure didn’t come as a surprise, how much private schools are now charging and the world's tallest man and shortest woman reunite after six years in the latest NZ Herald headlines. Video / NZ Herald

The stoush over signs placed at Long Bay Beach in Auckland continues with new, misspelled signs using te reo Māori to mock Auckland Council stuck into the sand by vandals.

The signs were placed earlier this week but did not last long and were swiftly removed by park rangers.

The issue hit headlines earlier this year when Auckland Council acknowledged they removed “non-compliant signage” placed by Jeanine and Phillip Oxenius, a local couple who had dedicated years to keeping the beach clean and maintaining a lost and found service, as well as stick and toy libraries for beachgoers and their pets.

After years of service, the pair said their cleaning and tidying days were over after all traces of their volunteering were removed by council staff.

“I’ve done my stint, I just can’t be bothered any more,” Jeanine Oxenius told the Herald in January, claiming “you just can’t reason” with Auckland Council.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“I’ve done their dirty work for 10 years. They will now see how dirty the beach actually becomes.”

Many in the community were disappointed by the actions of Auckland Council and now someone has added three signs to the beach in apparent protest.

The toy library sign at Long Bay suggests "the council sucks".
The toy library sign at Long Bay suggests "the council sucks".

All three signs feature the words “council” offensively misspelled to remove the letter o, as well as other deliberate mistakes in English.

Advertisement
Advertise with NZME.

They all also feature te reo translation, which in reality contains offensive messages.

The lost and found sign states: 'If you remove this sign you are a bozo'.
The lost and found sign states: 'If you remove this sign you are a bozo'.

One reads: “The council sucks”.

Another states: “Remove this sign if you are a bozo”. A third instructs the viewer to “shove this stick up your a**”.

The protest signs won support from many locals on social media.

“Five stars to the person who made this sign,” one person wrote.

Another said the signs were “creative gold”.

The stick library sign contains an offensive instruction to the viewer.
The stick library sign contains an offensive instruction to the viewer.

Park rangers disagreed, removing the signs not long after they were erected - and keeping them in case the owner wants to front up and collect them.

“Auckland Council is aware that three unapproved signs displaying the council logos have recently been installed by a member of the public at Long Bay Regional Park,” Auckland Council’s Northern Principal Ranger Jason Maguiness said in a statement.

“Our regional parks team has removed them and urges anyone who wants to put up signs in our regional or local parks to contact us first for advice.”

He said rangers can provide support to help community initiatives stay within council rules.

Advertisement
Advertise with NZME.

“This helps us to ensure signs don’t impact on others and the environment that we work hard to look after,” he added.

He confirmed the signs at Long Bay Regional Park have been placed in storage “for the owner to collect”.

‘Lost the will to live’

Many locals expressed their displeasure after the Oxenius’ original signs were removed, joining a discussion on social media to praise their efforts.

“That’s so sad. It gave our little community beach a soul that made me proud,” one person wrote at the time.

Others labelled the council’s decision as “absolutely ridiculous” and bemoaned that their rates weren’t covering rubbish collection from the beach itself.

At least one local complained on social media the couple had collected “beach rubbish” for children to take, a claim fiercely rejected by Oxenius, who insisted she and her husband removed any rubbish they found and instead only placed genuine toys back on offer to visiting children.

Advertisement
Advertise with NZME.

“I’m heartbroken,” Oxenius said.

“I’ve lost the will to live because I’m trying to do something good and it keeps backfiring.”

The toy library at Long Bay Beach, installed by Phillip and Jeanine Oxenius. Photo / Michael Craig
The toy library at Long Bay Beach, installed by Phillip and Jeanine Oxenius. Photo / Michael Craig

Auckland Council’s northern principal ranger Jason Maguiness told the Herald that the council was “extremely grateful” for Jeanine and Phillip Oxenius’ efforts and open to discussing future community projects to keep Long Bay rubbish-free.

Maguiness said Auckland Council parks and community facilities operations staff regularly monitor Long Bay Beach to assess and remove rubbish, while Regional Park rangers focus on maintaining the park itself and protecting its native flora and fauna.

“We do unfortunately come across a large amount of non-compliant signage in our regular checks. We manage this by removing signs from our beaches and park areas that have not been approved by the council.

“In this case, we acknowledge that removing signage relating to a ‘lost and found’ collection site for items left on the beach may have been upsetting for some locals.”

Advertisement
Advertise with NZME.

Maguiness said council staff had not been able to contact Jeanine and Phillip Oxenius before the signage was removed but have “reached out” since learning of their concern and wanted to support the couple’s efforts.

“We are extremely grateful to Jeanine and Phillip Oxenius for their commitment to keep Long Bay free of rubbish over the years.

“We are certainly open to discussing any further community projects at Long Bay that may help protect this popular regional park and ensure it stays rubbish-free.”

Jeanine and Phillip Oxenius told the Herald they had received a single phone call from the council after the signs were removed and called for an apology, adding that they were happy for someone else to take on their previous role but were sick of dealing with Auckland Council.

Jeanine Oxenius said she didn’t want to fight this time.

“I’m sick and tired,” she said.

Advertisement
Advertise with NZME.

“I don’t even want to go down to the beach anymore.

“It used to be my happy place, but they have taken it away from me.”

Chris Marriner is an Auckland-based journalist covering trending news and social media. He joined the Herald in 2003 and previously worked in the Herald’s visual team.

Save

    Share this article

Latest from New Zealand

New Zealand

'Lots of frost': NZ braces for sub-zero chill, possible 'heavy rain' before Matariki

16 Jun 08:21 AM
New Zealand

'Sharp instincts': $7.5m meth haul intercepted by Customs

16 Jun 08:19 AM
New Zealand|crime

Tribesmen's alleged 'hotbox' murder after gang member's unauthorised online shopping

16 Jun 07:30 AM

The woman behind NZ’s first PAK’nSAVE

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'Lots of frost': NZ braces for sub-zero chill, possible 'heavy rain' before Matariki

'Lots of frost': NZ braces for sub-zero chill, possible 'heavy rain' before Matariki

16 Jun 08:21 AM

Much of the South Island is set to plunge below 0C tonight and tomorrow.

'Sharp instincts': $7.5m meth haul intercepted by Customs

'Sharp instincts': $7.5m meth haul intercepted by Customs

16 Jun 08:19 AM
Tribesmen's alleged 'hotbox' murder after gang member's unauthorised online shopping

Tribesmen's alleged 'hotbox' murder after gang member's unauthorised online shopping

16 Jun 07:30 AM
Foreign Minister Winston Peters speaks amid the Israel/Iran conflict

Foreign Minister Winston Peters speaks amid the Israel/Iran conflict

How one volunteer makes people feel seen
sponsored

How one volunteer makes people feel seen

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP