A colour change could be on the cards for Auckland City Council's new triangular blue logo.
The Herald understands Triangle Television has asked the council to change the colour of its logo because of the close resemblance to its own blue-coloured triangle.
The broadcaster has used its logo
for 10 years and was not impressed when the council's wavy blue logo was unveiled as a fait accompli to the new council last month.
Neither side would comment on the details of talks aimed at resolving the issue, but it is understood the council has a designer looking at the colour issue.
Nearly two weeks ago, Triangle's copyright lawyer John Hackett said the broadcaster might ask the council to change the colour of its logo to minimise any risk of confusion.
Triangle chief executive Jim Blackman would not comment on the colour issue, except to say the broadcaster had put a proposal to the council and was "cautiously optimistic" about finding a resolution.
The council's organisation performance general manager, Trish Langridge, refused to say if it was considering changing the logo colour.
She said the council was looking at several options.
If the two sides cannot reach a settlement, Triangle is likely to oppose registration of the council's logo with the Intellectual Property Office.
Triangle is awaiting registration of its logo for entertainment, event, education and cultural services.
The council wants to use its logo for the same services - hence the problem between the parties.
The Herald understands the logo is the culmination of a year-long, $1 million rebranding project overseen by council chief executive David Rankin.
Only a handful of senior councillors were privy to the new logo. It was never put to a council committee.
