NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / New Zealand

Local Focus: The East Coast electorate explained

Nathan Morton
By Nathan Morton
Multimedia Journalist·NZ Herald·
2 Jul, 2020 10:26 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
What makes East Coast tick and who will they vote for. Made with funding from NZ On Air.
ELECTION2020_DIGIBANNER

The East Coast electorate is home to coastal towns such as Whakatāne and Gisborne, as well as a lot of farms.

Stretching from Maketū in the west, right across the whole eastern Bay of Plenty, around the East Cape and down to Gisborne, it's the North Island's largest general electorate.

"I have no idea how any MP covers all the ground they need to cover, when they work for this area," Ōpōtiki mayor Lyn Riesterer said.

At the last election the electorate had a 79 per cent voter turnout, showing a strong desire to have their voices heard, but they don't all speak with one voice.

"This electorate's been largely National but not exclusively," Whakatāne mayor Judy Turner said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Of course the boundaries have changed too. For a while they stretched more into the west than they do now."

The sitting MP, Anne Tolley, is not running this election. That gives Labour a chance to wrest the seat from National, and they will be fighting for votes over important issues like unemployment.

"Particularly in Kawerau, we're well above the national average," Kawerau mayor Malcolm Campbell said.

"We've been battling for many, many years to try and create jobs and we've been doing great, until now.

Advertisement
Advertise with NZME.

"You take five or so steps forward and take six back, it can be quite frustrating. That's the job though, that's the job we have."

A related issue is poverty and income.

"The median income for Ōpōtiki people is between $20,000 and $21,000 which is lower than the national average," Riesterer said.

"But down the coast it's only sixteen thousand."

Discover more

Kahu

Local Focus: Rotorua community returns to catfish hunting

18 Jun 11:54 PM
New Zealand

Local Focus: Have your say on the revised annual plan

24 Jun 11:15 PM
New Zealand

Local Focus: Permanent fire ban proposed for Hawke's Bay

28 Jun 03:19 AM
New Zealand

Local Focus: Turning the first sod for new Pāpāmoa Catholic school

29 Jun 07:30 PM

"I think that the Government's last triennium has, through the PGF, given us some great opportunities," Turner said.

"But they created challenges at the same time, one challenge that has come off the back of that is workforce development. I think now after Covid, people needing temporary jobs, even some low-levels of skills just to get through those job opportunities, before they can get back to what they want to do."

Another important issue in the district is housing. According to Statistics New Zealand, almost half of eastern Bay of Plenty residents consider housing to be unaffordable.

"Anybody who's homeless or haven't got a roof over their head in the twenty-first century is unacceptable as far as we're concerned," Campbell said.

"I'm the generation that got help from the Government to get into my first house, we don't do that anymore," Turner said.

"We know for a fact older New Zealanders, who managed to own their own home by the time they retire, are way better off than people who didn't."

Advertisement
Advertise with NZME.

"I believe when it comes to voting, we have to each look at how the parties are positioned on how they'll look after the people," Riesterer said.

"How they will enable the people to do what they want to do. We know what we want to do, we have iwi who know what they want to do - even before settlements. They have a vision for their people, so do we."

Whoever wins here, one thing is for sure. They will clock up a lot of miles driving around this beautiful part of New Zealand. And that's a perk of the job.

Made with funding from

Save
    Share this article

Latest from New Zealand

New Zealand
|Updated

'Good mates': Meet 'Adrienne and John' – the pair behind NZ radio's quirkiest ads

New Zealand

Christian foodbank meal service

Watch
New Zealand

'A real worry': Chief Human Rights Commissioner says NZ has lost 'a sense of history'


Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

Advertisement
Advertise with NZME.

Latest from New Zealand

'Good mates': Meet 'Adrienne and John' – the pair behind NZ radio's quirkiest ads
New Zealand
|Updated

'Good mates': Meet 'Adrienne and John' – the pair behind NZ radio's quirkiest ads

Magness Benrow is celebrating its 80th birthday as an Auckland retail institution.

28 Aug 05:38 PM
Christian foodbank meal service
New Zealand

Christian foodbank meal service

Watch
28 Aug 05:30 PM
'A real worry': Chief Human Rights Commissioner says NZ has lost 'a sense of history'
New Zealand

'A real worry': Chief Human Rights Commissioner says NZ has lost 'a sense of history'

28 Aug 05:00 PM


Farm plastic recycling: Getting it right saves cows, cash, and the planet
Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

10 Aug 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP