Safety is the main reason for the change. Made with funding from NZ On Air.
Drivers appeared to have largely accepted new speed limits in Tauranga's CBD, a council official says.
The new limit, dropping from 50 to 30km/h, applied just over a week ago between First Avenue and McLean Street, and between Cameron Road and the waterfront.
Transformation committee chair Larry Baldock saidmotorists appeared to understand slower speeds made good sense in such a busy environment.
"I haven't had anyone complain and the change has been accepted pretty well," he said. "Everything's going smoothly. People seem to see the logic of the speed decrease."
Road safety was the main reason cited for the change. In February, 90-year-old Molly Heapy died after a collision between her mobility scooter and a car on Ninth Ave.
And just one month later, an elderly woman died after being hit by a car in the CBD.
"It just makes sense to make it 30km/h over the whole CBD so everyone understands - slow down and keep people safe," Baldock said.
The 30km/h speed limit is a trial for the first year. The council will then consult with the public and look at crash data to see whether it had made a difference.