Lily Allen fronts House of Holland eyewear campaign

The latest Brit girl to front a House of Holland eyewear campaign is a new icon of London, Lily Allen. The singer, whose early hit, LDN was an ode to the dirty side of the town, appears in the new images wearing sunglasses from the quirky eight-piece range designed by her friend, HoH designer Henry Holland.

We asked Henry - who just showed at London Fashion Week - a few questions about the campaign.

Why did you want to feature Lily?
We've been working with her quite a lot, making the looks for her tour and she's been wearing House of Holland offstage too, so it felt like a natural progression to have her be in the campaign. I also just love Lily's image and music in general.

You've worked with various It girls, but what is it about Lily that makes her so damn cool?
I love her unapologetic attitude to life and her wicked sense of humour.

What pair do you think sums up her style best?
The Superhero (pictured). She's a working mum with two kids, working on another album, touring...

There are so many variations of London style, and Lily has become a symbol of a certain type. What's your favourite thing about London style right now?
London's diversity is such a melting pot of different cultures. There are so many reference points including street style, LFW, exhibitions, art...

What do you love most about London Fashion Week and what it brings to the city?
It's the people who show here and the diversity between collections throughout the week that makes it the best city to show at for me.

• Lily Allen wears the House of Holland Superhero sunglasses, $299. Stockists ph 0508 393 9327.

- VIVA