"Whose pay packet increased that much? Families' incomes haven't tripled since 2000. Nowhere near."
Housing is one of Labour's big election year planks, and Little has already set out plans to boost supply with KiwiBuild policy for 100,000 homes over 10 years as well as restrictions on foreign buyers. Labour also proposes increasing the 'bright line' tax to apply to houses which are sold on within five years - up from the current two years.
Today will be all about election year business.
But Saturday was his deputy Jacinda Ardern's time to shine in her first conference as deputy leader.
Ardern delivered a speech on her own upbringing in Murupara and Morrinsville. She spoke emotionally of the trauma that went through the community when her best friend's 15-year-old brother committed suicide and set out new policy to roll out on-site nurses to all secondary schools.
There were also lighter moments, including a self-deprecating tale of public speaking when nerves made her mouth dry and her lip stick to her teeth. "When your teeth provide this much surface area, it literally meant I couldn't talk."
She also took on Prime Minister Bill English, who showed off his rural credentials by shearing a sheep earlier this year. Ardern had her own rural tales to tell, of docking lambs tails and working a cherry picker. She said the first vehicle she drove was a large red Massey Ferguson tractor: "And the first thing I crashed was a large red Massey Fergusson, straight into a nashi tree, another nashi tree and then into my father. He's ok."
Afterward she would not say how old she was at the time "in case Dad gets in trouble."