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"It is a visual celebration and an ongoing reminder to all who wear it to stick to our commitment to revitalise the Maori language and celebrate bilingualism.
"You can expect to see it popping up more and more. It doesn't matter what level of fluency you have. What matters is that you are willing to support and breathe life into the language.
"It demonstrates that you and the wearer have a positive attitude to te reo Maori, and it says, 'I want to speak Maori to you and I want you to speak Maori to me'," said Mr Flavell.
The design of the pin is based on Te Pitau-a-Manaia (the fern frond of Manaia). It depicts a 'waha kōrero' - an active voice. The design also depicts growth, energy and the vibrancy of te reo.