The campaign has done to Fitzpatrick what many a Wallaby and Springbok failed to do - made him look like a fool. Photo / Herald on Sunday
I do wish corporate sponsors of the All Blacks would just write the cheques then leave the bloody team alone.
Fair enough that you get to use the lads in your adverts. Fine that you force the ABs to attend boring cocktail functions where they have to press the flesh
with you and your most important clients. And reasonable you get the best seats for all the important games.
You've put up the big bucks - you're entitled to some perks. But honestly, trying to contort the All Blacks and their fans' passion for the team and the game into corporate shenanigans is never going to work.
Plenty of ad agencies have tried to infuse a manufactured sense of fun into the population and have failed miserably and now Saatchi and Saatchi and Telecom have done it again.
The awful Abstain for the Game campaign has done to All Black great Sean Fitzpatrick what many a Wallaby and Springbok failed to do - made him look like a fool.
