NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Kerre McIvor: Wickedness surrounds us

By Kerre McIvor
Herald on Sunday·
26 Mar, 2016 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

It's hard to ignore Wicked's slogans. Photo / Wairarapa Times Age

It's hard to ignore Wicked's slogans. Photo / Wairarapa Times Age

Opinion by Kerre McIvorLearn more

I can understand why in the midst of ongoing terror attacks around the world, people might think there is more to worry about than a few offensive slogans on cheap, ugly camper vans.

But good on Paula Bennett, Maggie Barry and Louise Upston for taking on John Webb and his Wicked Campers company and the misogynistic, racist slogans spray-painted on their vans.

The luridly painted vans are highly visible on New Zealand's roads and the street-art spray painting and cheap rates make Wicked Campers a popular choice for young tourists.

But it's the slogans painted on the vans that have made them a target for the ministerial triumvirate.

They are not the first people to try to get the slogans removed. There has been a welter of complaints, official and unofficial, directed at the company for more than a decade but Webb has taken the detractors head-on.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

In the world according to Webb, anybody who fails to find the slogans amusing lacks a sense of humour and must be a signed-up member of the much loathed and derided PC brigade.

He doesn't seem bothered by Advertising Standards Authority rulings, and mocks anyone who calls him out on the misogynistic slogans.

This statement was posted on the Wicked Campers' website last year after a complaint from Women's Refuge: "We employed a team of highly intelligent, socially conscious super monkeys to closely monitor the subject matter featured on our vehicles and scream loudly when offended. Moral Monkey Squad are dedicated to satisfying the whims and wishes of the humour-inept, self-righteous moral majority while wearing little monkey tuxedos and funny hats."

That's his strategy and it's not a bad one. If you don't find the "Lads! Lads! Lads!" type of puerile, sexist humour amusing, you're a thin-lipped prude who is either not getting enough (women) or is gay (men and women).

You find yourself having to defend your own sense of humour and that always sounds a bit desperate.

Discover more

Editorial

Editorial: Campervan slogans stain on landscape

20 Mar 09:15 PM
New Zealand

Wicked customers censor van slogans

22 Mar 07:14 PM
New Zealand

Call for freedom camping rules rethink

26 Mar 04:18 AM
Opinion

McIvor: Keep climbing the trees, kids

02 Apr 09:18 PM

The "hey, chill out, bro" faction advises people to just ignore the vans and their slogans.

It's a little hard to ignore a large slogan painted all over the back of a van when you're crawling along in Easter holiday traffic.

Advertisement
Advertise with NZME.

Imagine heading away with the family this weekend, getting stuck behind one of Webb's campers for 40-odd minutes and having to explain to your 7-year-old daughter what various sexual acts are. Or explain the meaning behind: "In every princess there's a little slut who wants to try it just once."

There are those who say they'd be fine with the slogans if the sexism went both ways. But I'd be just as appalled if the signs read: "In every little boy, there's a nasty little rapist who wants to hurt you just once."

And then there are those self-righteous souls - and let's face it, self righteousness works both ways - who shriek about their right to freedom of speech.

The shriekers don't seem capable of understanding that with rights come responsibilities. They always seem to forget that part of the philosophy.

I think the vans are plain nasty. Their slogans reinforce the misogyny that seems to have pervaded our society in recent years and imply that men are simply walking penises with only one thing on their mind and women are only useful as receptacles for sperm.

They demean both sexes and reduce men and women to their most base.

Advertisement
Advertise with NZME.

The Kaiteriteri Beach Motor Camp has banned Wicked Campers from their holiday park in the past couple of days.

Travel bible Lonely Planet decided to remove Wicked Campers from its holiday guides a year or so ago. The Department of Conservation has removed Wicked Campers from its website and is looking through the law books to see whether it's possible to ban them from their camping grounds.

So more power to Bennett, Barry and Upston - I'm right behind them in their mission.

Kerre McIvor is on NewstalkZB, weekdays, noon-4pm

Debate on this article is now closed.

Save

    Share this article

Latest from New Zealand

New Zealand

Watch: Major highway blocked by slip, Auckland flights delayed as intense storm strikes

09 May 08:09 AM
Crime

Man's 11-day crime spree targets police by spitting and threatening to kill staff

09 May 08:00 AM
New Zealand

Auckland War Memorial Museum closed to public after asbestos discovery

09 May 07:49 AM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Watch: Major highway blocked by slip, Auckland flights delayed as intense storm strikes

Watch: Major highway blocked by slip, Auckland flights delayed as intense storm strikes

09 May 08:09 AM

Motorists are being warned to expect hazardous driving conditions.

Man's 11-day crime spree targets police by spitting and threatening to kill staff

Man's 11-day crime spree targets police by spitting and threatening to kill staff

09 May 08:00 AM
Auckland War Memorial Museum closed to public after asbestos discovery

Auckland War Memorial Museum closed to public after asbestos discovery

09 May 07:49 AM
'We've had enough': Red Square protest opposes pay equity changes

'We've had enough': Red Square protest opposes pay equity changes

09 May 07:21 AM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP