NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Kenneth Husted: The best belongs at home

By Kenneth Husted
NZ Herald·
17 Jun, 2012 05:30 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Many high-tech firms are forced to test their products overseas. Photo / Supplied

Many high-tech firms are forced to test their products overseas. Photo / Supplied

Opinion

In the latest in our State of the Nation series, Kenneth Husted identifies ways to keep our innovations here in New Zealand and reap the benefits.

Innovation and entrepreneurship are the engines of profitability for firms and economic growth in developed societies. High-tech and innovative businesses are especially important because they not only create value internally, but also initiate value, work and innovation outside their own boundaries, such as within their suppliers and other stakeholders.

These firms also invest in developing a strong research and development competence which enables them to use public-funded research from universities and crown research institutes. R&D investments often result in local spillover of knowledge and ideas, and this is very important for economic growth, as ideas and opportunities can flow to other activities and firms where they can create most value.

This model for value creation works really well for small countries like Denmark, Sweden, Finland and Singapore. So far, however, that success has not been mirrored in New Zealand, despite significant progress in turning a larger number of Kiwi inventions into new ventures.

Instead - more than anywhere else in the world - we see these potential growth locomotives relocated overseas as soon as they pass their first, more vulnerable stage of establishment, if not sooner.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The important issue here is not merely ownership. Foreign ownership can have many positive benefits, but the key issue from a sustainable value creation perspective is where these businesses think their current and future economic activities created from innovation will be anchored - in New Zealand or abroad.

The simple answer to this challenge is to embed these value-creating firms here at home. To do this, we have to support and develop start-ups and innovative firms in a way that provides them with long-term competitive advantages by staying here.

Part of the solution could be providing a development-oriented home market. From an innovation perspective, partnering with customers at early stages provides outstanding and often crucial opportunities for getting the products/services and associated business models right.

Large firms are ideal test customers because they often have needs ahead of the market and can absorb the uncertainty associated with testing. But New Zealand doesn't have the benefit of an industry structure of large firms employing more than 1000 people that could drive demand for new and innovative products.

Consequently, many high-tech and innovating firms are forced to test and mature their products overseas in close collaboration with overseas customers.

Discover more

Opinion

Greg Whittred: Let's not lose sight of the big picture

12 Feb 04:30 PM
Opinion

John Peet: Time to defy the worship of growth

19 Feb 04:30 PM
New Zealand

Telescope project a 'big win' for NZ science

26 May 01:17 AM
New Zealand

Our eyes on the edge of the universe

26 May 05:30 PM

The trouble is, start-up firms or those without a recognised track record find it difficult to establish customer connections across national borders. And those that succeed often feel more associated with the "new home market", as they are forced to a certain degree to "go native" in order to access and become legitimate in that market.

To create a similar testing bed here, the public sector has to assume more responsibility for supporting local industries and ventures in their innovation, development and testing of new products/services.

Advertisement
Advertise with NZME.

An example is the rebuilding of Christchurch, where we can pick problems and opportunities to be addressed and funnel money towards supporting local industry in creating and testing innovative solutions, which can then be introduced to the global market.

Using public procurement to boost innovation and value creation is a low-cost and very efficient way of embedding the activity locally.

Another part of the solution is enabling firms to grow through "bootstrapping" - using cash flows to fund growth - rather than having to raise outside capital. Bootstrapping firms are much more likely to use the resources around them and to embed their activities in the local environment. The ability to create cash flow from selling products and services locally is crucial.

A final part of the solution is to reinforce strong local networks with no-nonsense collaboration across disciplines, institutions, competencies and positions in value chains.

However, managing collaborations in knowledge-based innovation is extremely demanding because of the high level of uncertainty involved. This is easier if all stakeholders involved share knowledge about, and work with, similar models to transform advanced knowledge into dollars.

This is a potentially very powerful model for value creation, which has to be mastered by all players in the innovation system. The better training in innovation and high-tech start-ups is co-ordinated across different levels of education, the more efficient the local network becomes.

Advertisement
Advertise with NZME.

The first wave of activities to lift the innovation levels and knowledge-based innovations among Kiwi entrepreneurs has been successful in terms of activity, interaction between universities and industry, and entrepreneurial ecosystems.

The next wave of initiatives should be aimed at embedding these value-creating firms and the related activities in New Zealand, which would retain the growth here.

This article is one of a series of follow-ups to issues raised by Professor Greg Whittred on the Herald op-ed page in February. Read the original article here.

Kenneth Husted is professor of innovation and research management and director of the Centre for Entrepreneurial Learning at the University of Auckland Business School.

Save

    Share this article

Latest from Business

Premium
Airlines

Pilot group to honour Erebus legacy with safety award

17 Jun 07:00 AM
Premium
Business

The NZ boardrooms where women buck gender pay gap trend

17 Jun 06:00 AM
Premium
Shares

Market close: NZX 50 down 0.4% as Israel-Iran conflict intensifies

17 Jun 05:48 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Pilot group to honour Erebus legacy with safety award

Pilot group to honour Erebus legacy with safety award

17 Jun 07:00 AM

The industry faces challenges but hopes to bring newcomers and veterans together.

Premium
The NZ boardrooms where women buck gender pay gap trend

The NZ boardrooms where women buck gender pay gap trend

17 Jun 06:00 AM
Premium
Market close: NZX 50 down 0.4% as Israel-Iran conflict intensifies

Market close: NZX 50 down 0.4% as Israel-Iran conflict intensifies

17 Jun 05:48 AM
Median house prices down again, sales taking longer: monthly report

Median house prices down again, sales taking longer: monthly report

17 Jun 05:32 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP