It wasn't long before the stream of abuse against Savea started to roll in from Toulon fans on social media.
There were comments from people wishing his mother got cancer, calling him fat, saying he had bigger boobs than his wife.
What possesses people to abuse someone online like this is beyond me - but his wife wasn't having a bar of it.
Fatima Savea lashed back at the trolls saying she was absolutely disgusted by them, and that people should take a minute to think about how their words can affect someone's life.
So in the end what the owner did here, apart from vent his spleen publicly, was to incite others to attack Savea. And what I want to know is, how is this sport?
Yes, competition is important and high-level rugby is a cut-throat business and performance is important - but mudslinging and name calling is surely not necessary.
Julian Savea has a year left on his contract, to say he's not welcome at the club is just plain nasty.
Since when do owners bully their own players?
After a couple of days of clearly letting the shock subside, Savea tweeted in response to all this that he's putting all the negativity behind him, and heading into the week with a positive attitude "whether he's welcomed or not".
Good on him.
Taking people down in sport has become a sport for too many people and it's not cool.
And not all sportspeople may be as well supported or as strong as Savea.
I find it staggering that in this climate of heightened awareness of mental health we still ridicule and demean and wish people ill will publicly.
But more than that, that it can come from the top down.
A club owner's can ask for accountability and performance sure - but they should also show some leadership and basic respect.
