All Access. All in one subscription. From $2 per week
Subscribe now

All Access Weekly

From $2 per week
Pay just
$15.75
$2
per week ongoing
Subscribe now
BEST VALUE

All Access Annual

Pay just
$449
$49
per year ongoing
Subscribe now
Learn more
30
NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Karlie Kloss: The super-nice supermodel

By Rebecca Gonsalves
Independent·
19 Nov, 2014 05:00 PM7 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Karlie Kloss, known in the modelling industry as "the nice one", photographed at Louis Vuitton's recent iconic Monogram celebration dinner at MoMa, New York. Picture / Supplied.
Karlie Kloss, known in the modelling industry as "the nice one", photographed at Louis Vuitton's recent iconic Monogram celebration dinner at MoMa, New York. Picture / Supplied.

Karlie Kloss, known in the modelling industry as "the nice one", photographed at Louis Vuitton's recent iconic Monogram celebration dinner at MoMa, New York. Picture / Supplied.

She’s been called the nicest model in the industry — and even bakes cookies for charity. Rebecca Gonsalves asks, is Karlie Kloss too good to be true?

Until she reached her early teens, Karlie Kloss was a regular girl growing up in a small town in America's Midwest. So it's surprising that in between sports practice and school she never dyed her hair. After all, a dye job - and getting in trouble for staining the bath in the process - is something of a rite of passage for most teenage girls, like ballet practice or arguing with your best friend.

Today, though, not only is she tinting and dying all over the place, the supermodel was recently signed as the face - and locks - of Prodigy, a new hair-colour product from L'Oreal.

"I was always really boring with my hair," says Kloss. "But I've found that changing your colour gives you a bit of a lift. We changed it for my first L'Oreal campaign and that was really the first time I'd touched it."

Meeting a model of Kloss' status is not the sort of experience that does wonders for the ego. When she unfolds her lithe limbs from the comfortably cushioned sofa and stands to greet me, I regret not wearing my highest pair of heels so I could look, if not in her eyes, somewhere around her shoulders at least.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Happily, though, despite achieving the sort of success and single-name recognition of the generation of supermodels before her, she hasn't inherited any of their attitude. Instead, she is sweetly self-deprecating, calling herself a "giant", as if she could possibly be the genetically inferior one of the two of us. But such self-effacements seem to radiate from Kloss, who is known in the industry as "the nice one". She is flattered by the reputation, and puts it down to her family, and the small community in which she was raised.

She says, and you can't help believe she is being sincere, that she doesn't think she's "that different from a lot of people".

First spotted by a model scout when she was 14, Kloss' career has been unusually shaped by her family. The second of four daughters, she had only a vague idea of the fashion industry growing up, instead concentrating on pli-ing around ballet studios, doing schoolwork and honing her sporting skills. For a long while, in fact, she thought she would follow in her father's footsteps and become a doctor.

"I never thought I wanted to be a model, I never knew that job existed. I knew the supermodels of course, even in my small town I knew of Christy Turlington, Naomi Campbell, Claudia Schiffer, but it just seemed unattainable. Before I started modelling, the extent of my fashion knowledge was my subscription to Teen Vogue."

Advertisement
Advertise with NZME.

Aptly, Kloss' first magazine appearance was in the pages of that magazine. "After that, I came to New York for a weekend with my mum; I was 15 and had just started high school. I went to a casting at Calvin Klein and went up to meet Francisco Costa, the designer, with my mum waiting downstairs.

I was really nervous - a shy, skinny and awkward 15-year-old - and I didn't think it went that well. By the time I got downstairs, my mum was on the phone to my agent, jumping up and down and crying, 'Karlie, you got it!'."

After appearing exclusively (she was paid not to walk for any other brand) in the Calvin Klein show at 2007's New York fashion week, Kloss - with mother in tow - was flown to Florence to meet the Gucci design team, who wanted her to be their exclusive model for Milan fashion week. "It was the first time I'd ever left the country. My mum had studied in Florence when she was in college, so it was a really special moment for us - to bring her back to Florence."

For most, starting your career as a teenager would be a bewildering experience. But for Kloss, it was different. "I was so protected," she says. "Every step of the way from that point on I had my mum or my dad, or my uncle or aunt or my grandmother - somebody from my family always. And if a family member couldn't come on a trip with me, I brought my teacher. It was almost a joke at a certain point, but I got to travel the world and share it with my loved ones."

Discover more

New Zealand

Business of Fashion: Lingerie brand Rose & Thorne

11 Nov 06:45 PM
New Zealand

Viktor and Rolf on their latest fragrance

12 Nov 08:00 PM
New Zealand

Janetta Mackay: This year's model

17 Nov 05:30 AM
New Zealand

Beauty and racewear trends

20 Nov 12:30 AM

It's a testament to Kloss' upbringing and strength of personality that, nearly a decade later, she still appears to be overwhelmed by her good fortune. "Everything that happens is something I would never have imagined happening to me.

Working with L'Oreal is beyond a dream; when I was a kid, my sisters and I would play with my mum's makeup and do our hair and mimic the commercials," she says, flicking her hair, and whispering that inimitable tagline, "Because you're worth it". As she dissolves into giggles you can almost see the teenager playing dress-up with her sisters in St Louis.

"To think that of the millions of women around the world I get to be a part of the L'Oreal world is crazy. It's such a global brand that means so many different things to different women. I think that ideas of beauty in general are so diverse. I think ultimately that [it] comes from within and feeling worth it," she says, unknowingly quoting that famous tagline.

Working with the company has been a surreal experience for the model in many ways, she says - not least meeting fellow spokeswomen such as Jane Fonda, Eva Longoria and Blake Lively. "These are people that I watched in the movies, in TV shows. But they're all very welcoming. It doesn't matter if you're a superstar or not, I think that the people who don't forget that and let it change them are the ones who have long-term success."

Kloss is always looking to the long term and, unusually for a model, diversified in 2012 by partnering with New York bakery Momofuko Milk Bar to market Karlie's Kookies. Nutrition and fitness are important to her, naturally. But she is keen to be a good role model, too.

"I can often be seen and not heard," she says. "So the way I present myself can have a big impact, which is partially why I'm so passionate about health and fitness, and strength. I take responsibility for the fact that other young women see pictures of me and it might impact how they feel about themselves, so I only want to stand for things I'm proud of."

Advertisement
Advertise with NZME.

Health is only part of Kloss' idea of feeling good about herself, though; giving back is important, too. Proceeds from her cookie range go towards the charity Feed, which supplies meals to those without the money to feed themselves (over 500,000 so far). "There's an opportunity now to have a career for as long as you want it. And using the platform I have, the spotlight, for something meaningful motivates me," says the model.

Although Kloss says she wants to get a degree one day, she's content attending various courses at Harvard Business School and New York University for now, as well as learning from people in the industry.

"It's frustrating to me that there are stereotypes that come along with anyone in the entertainment industry - not just models, but actresses and athletes. It's assumed that their focus on their appearance, craft or sport has something to do with their intelligence levels."

Her sweet nature, which comes through in conversation, probably enforces that perception, I suggest? "People don't expect me to be well-read or have an opinion, I almost like that - I like being able to shock people."

One person who never underestimated the model was Oscar de la Renta, with whom she had a close relationship. When we meet, two days after the designer's death caused an outpouring of grief in the industry, it is obviously still an emotional subject for her.

"He was extraordinary - such a loving, passionate, joyful person. I really feel lucky that I got to work with him from the very beginning of my career, he's always been such a supportive person, not only in my career but in my life. He was really special."

Advertisement
Advertise with NZME.


- VIVA

Save

    Share this article

Latest from New Zealand

New Zealand

'Can't stop our motion': Run It Straight CEO on cancelled events

23 May 08:25 AM
New ZealandUpdated

'No other persons sought': Homicide probe continues over 77yo man's death

23 May 08:00 AM
New Zealand

Cook Islands declares dengue fever outbreak, seven cases confirmed

23 May 07:37 AM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.
Recommended for you
'Can't stop our motion': Run It Straight CEO on cancelled events
New Zealand

'Can't stop our motion': Run It Straight CEO on cancelled events

23 May 08:25 AM
'No other persons sought': Homicide probe continues over 77yo man's death
New Zealand

'No other persons sought': Homicide probe continues over 77yo man's death

23 May 08:00 AM
'Unforgettable': Popular Akl restaurant to close after 'sensational' run
Entertainment

'Unforgettable': Popular Akl restaurant to close after 'sensational' run

23 May 08:00 AM
Cook Islands declares dengue fever outbreak, seven cases confirmed
New Zealand

Cook Islands declares dengue fever outbreak, seven cases confirmed

23 May 07:37 AM
Former top cop 'strongly denies' acting inappropriately over firearms licences
New Zealand

Former top cop 'strongly denies' acting inappropriately over firearms licences

23 May 07:23 AM

Latest from New Zealand

'Can't stop our motion': Run It Straight CEO on cancelled events

'Can't stop our motion': Run It Straight CEO on cancelled events

23 May 08:25 AM

The group gave away $3000 in gift cards, sponsor T-shirts, and $1000 cash.

'No other persons sought': Homicide probe continues over 77yo man's death

'No other persons sought': Homicide probe continues over 77yo man's death

23 May 08:00 AM
Cook Islands declares dengue fever outbreak, seven cases confirmed

Cook Islands declares dengue fever outbreak, seven cases confirmed

23 May 07:37 AM
Former top cop 'strongly denies' acting inappropriately over firearms licences

Former top cop 'strongly denies' acting inappropriately over firearms licences

23 May 07:23 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
All Access. All in one subscription. From $2 per week
Subscribe now

All Access Weekly

From $2 per week
Pay just
$15.75
$2
per week ongoing
Subscribe now
BEST VALUE

All Access Annual

Pay just
$449
$49
per year ongoing
Subscribe now
Learn more
30
TOP
search by queryly Advanced Search