That is not just because it is a classic example of vote-buying - something that Key and Gerry Brownlee, his Transport Minister, repeatedly denied while struggling to keep straight faces when confronted with the obvious.
Neither is it because this blatant example of pork-barrel politics - as the Greens' Russel Norman noted with some bitterness - is cynicism in the extreme in using the proceeds of National's partial state-asset sales to shore up the party's support in provincial New Zealand.
No, the roading announcement was also part of a wider strategy to convince voters that the Greens will be the driving force of any post-election coalition between that party and Labour.
Labour seems to be increasingly paralysed by the division between MPs who put a priority on economic development and those who want environmental concerns to be very much part of that development.
National is seeking to exploit this division. Bill English used strong language in his speech to denounce the Greens' leadership as "vindictive and dangerous" but also "focused and energised" - unlike Labour's leadership.
Sensibly, Labour leader David Cunliffe did the only thing he could - try to trump National by saying that party was merely returning some of the road funding it took from the regions.
National's end-game to paint a Labour-Greens coalition as either unworkable or effectively run by the Greens may have faltered this time, but National will not be giving up easily. Expect more of the same.