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Home / New Zealand

John Armstrong: Elder finds the perfect straight bat as Labour probes

NZ Herald
14 Mar, 2013 08:30 PM3 mins to read

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Mr Palmer and former Solid Energy chief executive Don Elder made their highly anticipated appearance before Parliament's commerce committee this afternoon to answer questions about what led to the company's near collapse under $389 million in debt. Dr Elder told the packed committee room that the company's recent problems were down to a "perfect storm" of unprecedented coal price falls last year and the strong Kiwi dollar. He said it wasn't just New Zealand coal companies that were feeling the brunt of a drop in the price of coal, but US companies were also in serious trouble. He said the situation with Solid Energy needed to be looked at within an international context. Dr Elder offered an apology to workers on the West Coast who lost their jobs.
Opinion by

You cannot have a witch trial without a wicked witch. More so when the person whose vilification had reached lynch-mob proportions turns out to be a veritable Prince Charming.

Don Elder did not get to where he got in his career without the ability to lay it on thick when plenty of convincing patter is called for.

Those who have lost their jobs at Solid Energy will accordingly view yesterday's expressions of sorrow for their plight from their former chief executive with some cynicism.

Such apologies from on high have become devalued by their frequency. And Elder said "sorry" no less than four times during his appearance in front of Parliament's commerce select committee.

But his regrets had the ring of the genuine. And for one very good reason.

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The Basin Reserve was not the only place where a straight bat was being played in Wellington yesterday.

For the near two hours that he and Solid Energy's former chairman John Palmer were peppered with questions, Elder's responses were straight up and down. There was no artifice. There were no excuses. There was no hiding from the questions. There were no complaints.

He was as effusive in his pride at what he had achieved during his 12 years at the state-owned coal company as he was frank about the mistakes he had - in hindsight - made with the company's diversification programme.

He poured fresh light on why things had suddenly turned to custard at Solid Energy - a combination of a collapse in the price of coking coal, the high New Zealand dollar and the cost of having to go ever deeper in underground mines to reach fresh coal seams.

It was a "perfect storm". That is a perfect line with which to paint himself as victim, rather than villain, - one no doubt dreamed up by PR consultants and certain to be picked up by headline-writing sub-editors.

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But things had anyway moved on by the time Elder and Palmer fronted. The politics is no longer about board and management responsibility for what went wrong at Solid Energy. It is now about Cabinet ministers instructing the firm to take on more debt to force it to lift its performance and thus its dividend yield to a cash-strapped National Government.

Labour was accordingly less interested in the finer detail of the failings of Solid Energy as quizzing the two men as to whether they had truly been victims - victims of undue pressure from Cabinet ministers.

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