Craig's party instead goes into the election campaign on 1 to 2 per cent. That level is too far below the 5 per cent threshold for waverers to feel confident they would not be wasting their vote.
In contrast, Craig's enthusiasm for a deal has served National's interests quite nicely - and in a way that might not be immediately obvious.
John Key's decision at the start of the year to make such deals transparent has resulted in National no longer being so coy about what its supporters should do in Act-held Epsom or Peter Dunne's Wellington seat of Ohariu.
In what is a significant shift in the language, National will now "encourage" its supporters in those two seats to give their electorate vote respectively to Dunne or David Seymour, Act's Epsom candidate.
Being so explicit carries risks for National with those who consider coat-tailing to be a rort. While David Cunliffe is seeking to exploit that unhappiness, it is unlikely to be a vote-changer, however.
A deal in East Coast Bays would have played more into the Labour leader's hands. In hindsight, however, it was never really a goer. And Craig should have woken up to that.