Rehydrating skin for summer may be worthwhile. Picture / Thinkstock.
Two weeks of rubbing stuff on my skin has nearly doubled its moisture content.
Now, I don't want to sound like an anti-ageing advertisement - you know, the kind that spouts, scientific-style, that a clinical trial showed 85 per cent of women noticed a 78.9 per cent improvement in their
skin's elasticity, blah, blah, see tiny footnote that the test was the self-reported findings of 12 people.
My test was, I admit, an unashamed promotion by a product pusher. I'm good with that. It wasn't marketing masquerading as something more meaningful. When the two cross over, it can be a challenge to consumers, who should remind themselves they are being sold cosmetics, not cure alls.
What I, and some other beauty editors, was asked to do was to undergo a skin moisture level reading of our arms, apply a particular body lotion for 14 days, then retake the test.
My first reading revealed I was a wizened prune, with the lowest reading in the room. A couple of the other more mature editors also had initial readings that weren't that well hydrated, while the younger women generally did much better. It's not hard to deduce, then, that the lower levels of moisture may be age-related. Although, in my case, the result could have quite a lot to do with laziness.
