NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Jamie's World the coolest place to be

Vaimoana Tapaleao
By Vaimoana Tapaleao
Pasifika Editor·NZ Herald·
29 Jul, 2013 05:30 PM8 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Jamie Curry (front) is part of a music video by Kiwi singer Massad. Picture / Natalie Slade

Jamie Curry (front) is part of a music video by Kiwi singer Massad. Picture / Natalie Slade

Hawkes Bay teenager insists she is just an ordinary kid whose parents still make her do the dishes but, with 3.5 million Facebook likes and 365,000 YouTube subscribers, she's become an online superstar.

Jamie Curry's videos about anything and everything have attracted millions of fans from around the world. She is regularly stopped in the street by fans and has had media requests from as far afield as Belgium and Hungary.

But the Hawkes Bay teenager insists she is just an ordinary kid who still has to do chores and study.

"I literally just go on the computer and post a video and then I do my homework.

"This is the only different thing that I do. Otherwise I'm pretty much really boring. I still have to do the dishes, unfortunately."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The 17-year-old is among a growing number of Kiwis who are gaining fame through the internet.

The Jamie's World Facebook page - which the teenager uses to upload quirky and funny videos of herself - was launched just over a year ago and now has almost 3.5 million "likes".

Her YouTube version of the site has just over 365,000 subscribers and her Twitter account has about 125,000 followers.

The teen says most of her videos are based on random events that happen in her life either at home or at school.

Advertisement
Advertise with NZME.

"I did one when my mum walked in naked and that happened to me that morning - it's one of my real classic situations, unfortunately. Then I just exaggerated it [in a video]."

The whole experience had been "really cool", and she has become better at editing videos and coming up with new concepts.

"It kind of all happened at once. I hadn't really had a chance to sort of process it and be like, 'wow, this is actually really happening'. It was all go, go, go."

Jamie has fans from New Zealand, Europe, the United States and Asia.

Discover more

Entertainment

The Diary: Carter joins scheme to earn cash for gushing

23 Jul 05:30 PM

Her videos are between 30 seconds to just over a minute long and gain hundreds of "likes" within seconds of being posted.

Her newfound success has resulted in her being interviewed by various radio stations and television shows. Last week she and her mum travelled to Auckland after Jamie was asked to appear in an upcoming music videoclip for Kiwi singer Massad.

"I tweeted him a while back. Well actually, he tweeted me first - let's be clear, here - and he was like: 'Hey, we should hang out.'

"A few weeks later I got a phone call. He says: 'Hey, it's Massad. Do you want to be in my video clip?' I've got two friends who are his biggest fans and they just cried."

Jamie's family, particularly her parents Bronwyn and Lance, can't understand how the teenager's videos about everyday topics have become a hit with so many people.

Mrs Curry, who is the inspiration for many of her daughter's videos, said it was hard to believe how successful Jamie has become.

Advertisement
Advertise with NZME.

"I think that's why a lot of teenagers enjoy it - because it's just normal stuff, but she's out there about it. Instead of hushing it up or being embarrassed, she's just turned it into something funny.

"It does my head in because I can't believe it, but I'm actually really proud of her. I think she's done amazing and I'm really proud of what she's done and that she's still managed to be the same at home."

Mr Curry said they had talked very early on with Jamie about the need to be careful about the kinds of things posted online.

Jamie's friends find her fame amusing.

"They think it's funny when we go downtown and people want photos and things. They just think it's hilarious. Some of them are like, 'I can't even hang out with you anymore'," Jamie laughs.

Social media commentator Simon Young said as technology improved and the generation of people fluent in that technology grew up, there was an increasing chance of making it big.

Advertisement
Advertise with NZME.

"It used to be that you'd have to go on something like American Idol to get this kind of exposure. But you don't have to now. The tools have been there for a few years now and they're getting easier and easier to work with.

"They say that overnight success takes 10 years. Maybe that's gotten a bit faster, looking at the ages of some of these people."

Mr Young, the chief executive for consulting firm SyEngage - which helps Kiwi businesses better use social media - said the most important ingredient to internet success was uniqueness.

"Ultimately, it comes down to how you express yourself. It's about putting something out there that other people resonate with. There's not a complete science to that - you've either got it or you haven't."

Mr Young said more and more people around the world and in New Zealand were tapping in on the idea of becoming an internet craze.

As for Jamie, she will be concentrating on passing exams and then thinking about her future. She says that will involve a camera - but whether she is in front or behind it is still to be determined.

Advertisement
Advertise with NZME.

"I really like filming and directing and acting. I think that's me. But I don't really have any plans. I'm just going with the flow at the moment. Whatever happens, happens, I guess.

"If an opportunity comes along, then I'll definitely [leave school]. But it has to be 100 per cent. I don't want to drop out and then fail and then become a failure at life."

She plans to start putting out more videos with a message to get youngsters thinking.

"You're going to see me doing more things that are more serious.

"There's a big thing about bullying at the moment and I really want to do something about it.

"Otherwise it's just a cool place where you can just come and watch my videos."

Advertisement
Advertise with NZME.

Kiwis make their mark on the net

Several other Kiwis have become widely popular after appearing on a website or video posted online.

Skateboarder Levi Hawken turned the phrase "Nek minnit" into an overnight craze after he posted a video of himself on YouTube.

"Left my scooter outside the dairy ... nek minnit ..." before the camera cuts to his broken board.

The video and phrase went viral and clocked up millions of hits on YouTube. The phrase is now seen on T-shirts and caps and still pops up in conversation.

West Auckland teens Serenity and Lina Sola have a Facebook page called Keeping Up With the Solas - a take on the popular US Kardashian reality show.

Advertisement
Advertise with NZME.

Like Jamie, the sisters post funny photos and videos of themselves and have attracted almost 60,000 "likes" from around the world.

Auckland 16-year-old Liam Martin has more than 150,000 followers on his Instagram account - most of them from the United States.

The Blockhouse Bay teen's ability to take popular photos or pop art and offer his own interpretation has proven a hit with followers.

And Lonelygirl15 - supposedly a video diary of a 16-year-old girl - turned out to be the brain-child of a 19-year-old American-Kiwi actress, Jessica Rose.

Wise web use work in progress

It would be difficult to find a New Zealand teenager who does not log on to the internet at least once a day.

Advertisement
Advertise with NZME.

Secondary Principals' Association NZ president Tom Parsons said that while the internet was a positive tool, it could also be detrimental.

"There've been instances where there have been pre-arranged fights and so on, recorded and put on social media sites.

"You can't blame a social website, but you can blame the immature and sometimes deceitful people and downright bullies who use it for purposes for which it probably was never envisaged."

Mr Parsons said that most of the time young people were smart about their decisions when posting material online. Others were still learning.

"The difficulty with it is that many kids don't understand when they put a silly photo of themselves on the web, it's no longer theirs.

"When you apply for a job ... and I dial you up on the world wide web, the worst possible photo of you will come up. You probably won't even get an interview, and you won't understand why."

Advertisement
Advertise with NZME.

Mr Parsons said schools were educating students on internet safety, but acknowledged that technology was always advancing rapidly.

"The mere proliferation of these websites or tools makes it harder. People are deluding themselves if they continue to think that there is such a thing like a use of the world wide web anonymously.

"Hopefully, as the students mature, they understand the stupidity of [posting negative material] and it won't be too late."

Save

    Share this article

Latest from New Zealand

Crime

'Peculiar way': Murder victim had $50,000 cash hidden in her freezer

23 Jun 07:30 AM
New Zealand

MetService Severe Weather - June 23 - 28

New Zealand

'Read our travel advice': MFAT urges travellers to regularly check news for updates

23 Jun 06:42 AM

Anzor’s East Tāmaki hub speeds supply

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'Peculiar way': Murder victim had $50,000 cash hidden in her freezer

'Peculiar way': Murder victim had $50,000 cash hidden in her freezer

23 Jun 07:30 AM

Julia DeLuney is on trial for allegedly killing her mother, Helen Gregory, 79, in 2024.

MetService Severe Weather - June 23 - 28

MetService Severe Weather - June 23 - 28

'Read our travel advice': MFAT urges travellers to regularly check news for updates

'Read our travel advice': MFAT urges travellers to regularly check news for updates

23 Jun 06:42 AM
Hunt for motorcyclist after fatal hit-and-run: Police get several responses

Hunt for motorcyclist after fatal hit-and-run: Police get several responses

23 Jun 06:33 AM
Kaibosh gets a clean-energy boost in the fight against food waste
sponsored

Kaibosh gets a clean-energy boost in the fight against food waste

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP