NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Jake Bailey: Why we all crave sense of belonging

By Jake Bailey
NZ Herald·
10 Jan, 2019 04:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

There could be no more bold way to proclaim your connection to a tribe than by turning your car into a billboard for it. Photo / File

There could be no more bold way to proclaim your connection to a tribe than by turning your car into a billboard for it. Photo / File

Opinion

OPINION

The letter arrived at home. It was thin and flimsy, far too unobtrusive to be a bill. When I opened it, I found a sticker inside. It filled me with the same joy that receiving a sticker gives a young child, but even more so than the little gold stars we used to be offered in school, because this sticker was bigger- the kind designed to be put on your car.

Think of three things which define you. Three traits which make you who you are.

A sport that you do or follow. The field you work in. Your belief in a god, or a lack thereof. Maybe you think pineapple on pizza is an abomination, or maybe you're deluded.

There are a handful of personality knick-knacks which make you who you are. They may not be the ones I've listed, but they're somewhere in you. Chances are they're the things which best be avoided with you at dinner parties unless one wants to find themselves trapped in a conversation where your morals bend under the weight of the absolute codswallop about Peruvian basket weaving or something of the sort you are listening to, until you decide that in this context it is perfectly acceptable to lie about your need for the bathroom and your intent to return afterwards.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Humans have a primal urge to identify to a tribe. It is an integral part of the fabric of our society- from fans of sports teams, to school leavers. Politics to gangs. Religion to racism. It's all about the inborn desire for being a part of something. We want to share things in common with others, because similarity infers connection. If we have things in common with others, they'll probably like us, and friends are better than enemies when it comes to surviving.

Ask Maslow about it. When he wrote the Hierarchy of Needs, he concluded that connection and belonging were so crucial to humans flourishing that he made it the next most important thing after security. Food and water, safety from getting bashed, and then people who like us and who are like us- the basics we need to survive and thrive.

In modern day society, we still found ourselves divided up into little circles of our preferences or our past. We look for groups we can relate to and we cling onto them, many of them, weaving this big overlapping mesh of societal fabric in the process.

Advertisement
Advertise with NZME.

I prefer tea to coffee, I went to Christchurch Boys' High School, I do triathlon, I'm from Christchurch - these are some of the little circles I am a member of, alongside you in some of them most likely. If we met and had one of them in common, we would talk about it and bond over it.

My apartment building has a social club. The reason for the club is that we are all undoubtedly connected by the same plumbing system, and little else. They still love to meet up for a chat once a month.

Even those who aim to stand apart do so in order to stand beside all of the others who want to be different. Like the nervous kid on the first day of school, we just want to fit in and be liked within some group of society.

And when you find that place, ladies and gentlemen, the place where you really fit in and belong, above all other tribes? That is where bumper stickers begin to appear.

Discover more

World

Segregated highway in West Bank

11 Jan 04:00 PM
Opinion

Jake Bailey: Driving down the YouTube rabbit hole

23 Jan 04:00 PM
Opinion

Jake Bailey column: Gratitude for life a pleasure to carry

06 Feb 04:00 PM
Opinion

Comment: Outlaw Aussie biker gangs are setting up in NZ

07 Feb 04:00 PM

The power of connection and acceptance is self-evident, in that it can compel a person to plaster a bumper sticker on the back of their car. The immense pride of being part of something, the announcement that "I don't mind if you don't like me or my niche interest, because there are other people like me, and I've got this sticker right here to prove it" is an extraordinary thing.

The bumper sticker-stickers want those who are also part of their tribe to be able to identify them, and they want the people who aren't part of their tribe to look on in awe. There could be no more bold way to proclaim your connection to a tribe than by turning your car into a billboard for it- other than to have it tattooed across your face, which happened for a few centuries before cars existed.

There is a certain beauty in the self-assurance that comes with a bumper sticker, because when you see one, you know that person has found themselves, and they've found their tribe. They've got the confidence that comes from it, and the bumper sticker to prove it as well. Good on them.

So when I got this bumper sticker, of course I did the obvious. I stuck it on my car- because everyone wants to feel a part of something. Now it adorns the rear window, making the car undeniably uglier, but making it part of my tribe.

Save

    Share this article

Latest from New Zealand

New Zealand

Fight breaks out at Auckland night market

Kahu

Family of man who died after incident with police push for officer body cameras

21 Jun 06:04 PM
New Zealand

Vege tips: Winter, time for onions and strawberries

21 Jun 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Fight breaks out at Auckland night market

Fight breaks out at Auckland night market

Stool and goods fly as pair fight at Pakuranga night market on Saturday. Video / Supplied

Family of man who died after incident with police push for officer body cameras

Family of man who died after incident with police push for officer body cameras

21 Jun 06:04 PM
Vege tips: Winter, time for onions and strawberries

Vege tips: Winter, time for onions and strawberries

21 Jun 05:00 PM
The ABCs of wool in 1934

The ABCs of wool in 1934

21 Jun 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP
search by queryly Advanced Search