Alarm bells? Ahhh, yep.
But most of us had never heard of the incidents until this week. The Justice Department investigation went quietly unpunished by the NBA, and it took an aggrieved woman and a tape recorder to bring the sledgehammer of shame down upon Sterling's back.
Adding to his ban, his fine and the devastating publicity, full-circle justice might now be achieved by whoever replaces Sterling as the LA Clippers' owner. For all the big names, big cash and big egos already sniffing around the contract, how sweet it would be to have someone in charge who better represents the dunking masses.
Three-quarters of NBA players are black, a far higher percentage than any other major US sports league (just 9 per cent of Major League baseball players are black). Almost half its teams' head coaches are African American.
And yet of all the NBA's team owners and all the owners of big league baseball and football teams, only Michael Jordan of the Charlotte Bobcats is African American. One black owner, of 92 money-printing franchises.
Donald Sterling's hate may have created a heartening opportunity.
• Jack Tame is on Newstalk ZB Saturdays, 9am-midday.