Tower's head of corporate communications, Tracey Palmer, said the company was focusing on supporting people.
"We thought it was the right thing to do for our customers."
AA Insurance is excluding Wairarapa for new home and contents policies.
It said the hold on new policies would be in effect until the seismic activity settled down.
People buying property may be in limbo unless existing house insurance can be transferred.
Central New Zealand has been rattled by around 1500 aftershocks in the past week.
Many of the quakes were around Seddon, near the epicentre of the 6.5 magnitude earthquake on July 21.
GNS Science has estimated it would take a few weeks to return to usual background levels of seismicity, as long there was not a big earthquake.
However, a "severe" 5.4 quake in Cook Strait at 1.07am yesterday increased the probability of further severe aftershocks, according to Geonet.