Forty-four people are assaulted every month in Tauranga.
The chilling statistic is among data which tracks crimes between July 2014 and April 2017. The data has been compiled by a team led by Herald Insights.
The total number of victims of assault was 1502 in Tauranga, and a total of 1781 in the entire Western Bay region in the 34-month period. For comparison, this was almost as many people as the entire school roll of Tauranga Boys' College (about 1900).
Police recorded 833 of these as serious assaults.
And it's rising.
An extra 44 people - almost one extra per week - were assaulted in the 12 months to April 2017 compared to a year earlier.
The most common area for assault was central Tauranga, with 397 victimisations. Narrowing down further into the data, we can see the block between Harington and Hamilton Sts, flanked by Willow St and The Strand, totalled the most assault victims in any area in the central city with 57.
Thirty-two of these occurred between midnight and 4am on Sunday morning. Another 15 were the same time period early on Saturday morning.
Earlier this year, police announced an extra 880 officers would be allocated around the country over the next four years.
Last week, Bay of Plenty District commander superintendent Andy McGregor announced the first 15 officers would be joining the Bay in the next 12 months. Three tactical crime unit officers would be located in the Western Bay. An additional 54 staff would be allocated throughout the Bay in the following three years.
Executive director of family support service Te Tuinga Whanau, Tommy Wilson, welcomed the announcement of more police in the Bay in the next few years. But he said there were larger, underlying ways to reduce crime which more police wouldn't.
"We deal with the frontline of youth offending. The common denominator of all these youths is they're disconnected. And the key is: how do you reconnect them? Definitely, the answer isn't more prisons, more police," he said.
"We don't see anyone that's connected to their marae, church or their sporting group. These kids that are creating these crimes are disconnected.
"Putting the resources into police is not going to be a panacea for the increase in crime. We've got to put these resources into how do we reconnect these offending kids.
"The other way hasn't worked forever, so we have to look at this through a new lens."
Sociologist Jarrod Gilbert said an increase in police numbers should give officers time to be visible around hotspots and the city centre, which discourages crime.
"The reason we don't see police on the beat like we used to is because they simply don't have the resources to. I think visibility of officers is quite important," Dr Gilbert said.
"What we do know about deterrence theory, what we know works absolutely best, is certainty of getting caught. The higher degree, the less likely there is to be a crime.
"If you've got cops on the street, they can investigate even small matters which are ignored when resources are tight, and chances are you will decrease offending."
However, Dr Gilbert said strong internal guidance, much of which was learned growing up, was a greater preventative measure.
"Most people don't commit crimes because they think they're going to get caught; they're doing it because they believe it's wrong."
Bay of Plenty District prevention manager, inspector Stephen Bullock, said police were committed to the safety of people and communities in the Bay.
"We are always continuing to work with our communities to reduce offending across the entire district.
"However, police cannot do this work alone, and rely on members of the public and communities to assist us in being our eyes and ears."