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Home / New Zealand

'Inappropriate' Santa reinstated for Farmers Christmas parade after controversial sacking

Tom Dillane
By Tom Dillane
Reporter/Deputy Head of News·NZ Herald·
1 Dec, 2018 09:00 PM3 mins to read

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Neville Baker runs 'My Santa' and chats about being Santa in the #MeToo era.

KEY POINTS:

  • The parade starts at 1pm today
  • All inner city roads are closed between 11am and 5pm. People are advised to get into the city before 11am to avoid frustration with traffic and parking
  • Free parking available at Auckland Transport's Downtown and Victoria St parking buildings (exit before 2pm and after 6pm will incur a fee)

The man who was last week replaced as Santa in Auckland's Christmas parade has been reinstated at the last minute for today's event.

Parade organisers had parted ways with Neville Baker after he made what they labelled "inappropriate" comments.

The parade along Auckland's Queen St was postponed last Sunday due to poor weather, but had been scheduled to proceed today with a new person in the role of Santa.

However, Baker told the Herald last night that he was told he would be reinstated and would appear tomorrow as Santa in the parade, as he has the previous five years.

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Baker read what he said was a joint prepared statement confirming the reinstatement.

He added: "Putting all this behind me, it's all about the children, it's all about the parade and making sure that goes ahead."

Today's parade route.
Today's parade route.

The original controversy began on November 18, when the Herald on Sunday published an interview with Baker, who said he did not cast any female applicants for the role of Santa.

"They apply, and you say, 'have you misread the ad?' Putting politically correct things to one side, there's a certain character people expect to find when they come to meet Santa," Baker said.

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In the wake of Baker's comments, parade organisers announced on November 24 they were no longer employing their Santa through the My Santa company.

"We are distancing ourselves from this company. We found his comments to be inappropriate and unnecessary and will not be using their services for the parade," said Michael Barnett, chairman of the Children's Christmas Parade Trust which runs the parade.

Barnett said Baker's comments "did not sound like the values of a family parade".

The organisers' decision to part ways with Baker was however extremely contentious. A Herald online poll of 34,000 readers found 90 per cent believed Baker should not have been removed.

Discover more

New Zealand

Santa's clause: Big man keeps job for the boys

17 Nov 04:00 PM
New Zealand

Santa sacked from parade for 'inappropriate' comments

23 Nov 04:00 PM
New Zealand

Outrage after Santa fired from Christmas parade

23 Nov 08:41 PM
New Zealand

Ditched Santa seeks legal advice after termination over comments

24 Nov 09:40 AM

Nearly 2000 people also took to the Herald's Facebook page to comment on the decision, with the majority critical.

If tomorrow's weather is torrential, a parade cancellation will be announced on Newstalk ZB after 10am. The parade will go ahead in light rain.

Farmers has been sponsoring the parade since 1934 as a gift to the children of Auckland.

Sunday's parade

• Starts at 1pm on Sunday, you can view the parade route here
• All inner city roads are closed between 11am and 5pm. People are advised to get into the city before 11am to avoid frustration with traffic and parking
• Free parking available at Auckland Transport's Downtown and Victoria St parking buildings (exit before 2pm and after 6pm will incur a fee)
• Bus, train and ferry schedules are here

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