NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

<i>Fran O'Sullivan:</i> Gut reaction quite understandable

Fran O'Sullivan
By Fran O'Sullivan,
Head of Business·
27 Jul, 2007 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Fran O'Sullivan
Opinion by Fran O'Sullivan
Head of Business, NZME
Learn more

KEY POINTS:

David Benson-Pope's reaction to the appointment of Madeleine Setchell to a senior communications role at the Environment Ministry was purely visceral.

Anybody who's become a bit punch-drunk, even a Cabinet minister, can take only so much before they strike back at their persecutors in a personal way. That's
what is really at stake in the Setchell affair.

I'm not surprised the Cabinet minister lost all sense of rationality when confronted with the fact that he would have to talk high-level strategy on policies at the centrepiece of the Government's third-term agenda with the live-in partner of a National spin-doctor, someone who would inevitably be tasked with finding (yet again) the cruel words used to puncture his hapless political persona every time he stuffed up.

Benson-Pope has been on the political ropes more often than not in the past couple of years.

When a police investigation into allegations that he bullied students in his teaching days and watched girls showering at a school camp concluded he'd crossed the line, but no action would be taken given the historic nature of the claims, I went to Parliament to watch question-time.

The nature of the parliamentary attacks was ugly. National's Judith Collins and Act's Rodney Hide performed a tag-team act as they tried to destroy his credibility. Collins accused him of being a "pervert". Hide added "pathological bully and liar".

I watched Benson-Pope physically reel, his face grow puffy, and his facial twitch threaten to morph into Tourette's syndrome as he fought to stop what appeared to be a full-on, hyperventilation attack.

I must say, I feared then that the Cabinet minister's physical reserves would be so compromised by having to fight off the unceasing attacks from his opponents that he might suffer a fatal heart attack.

Benson-Pope did manage to get through that onslaught but he's since had to weather a nasty personal campaign against him.

I'm sure Helen Clark, whose own husband was the subject of a vile rumour campaign last year, would have had some sympathy for the position Benson-Pope found himself in during the past 12 months.

She knows what it is like having to fend attacks from opponents who are skilled at leaving no fingerprints.

So how was Benson-Pope to feel - really feel - when Setchell came into his Beehive office?

Was he to accept at face value that the communications manager's integrity was such that she would never indulge in any pillow-talk with her partner Kevin Taylor over the policies that Labour was planning?

When he saw television shots of Taylor smirking in the background next time National landed a personal body blow on him, was he not supposed to (ever) connect dots?

On the surface, Benson-Pope should have done just that, given Setchell's track record of professionalism.

But asking that of Benson-Pope given the political track-record, was fairyland stuff. Setchell may have been committed to public service ideals but Taylor's job is purely political. And this Cabinet minister was one of National's declared targets.

Benson-Pope's admission to Environment Secretary Hugh Logan that he could not be free and frank in Setchell's presence is understandable, given the circumstances. It was simply the truth.

Setchell had to go if Benson-Pope was to perform his role without succumbing to paranoia every time she came into the room.

Where Benson-Pope let himself down was by trying to perform a cover-up. If on Day One he'd said bluntly what had really happened he would have been accused of political interference, but he would probably have weathered the storm, as most New Zealanders would have quickly cottoned on to the all-too-human reasons behind his visceral response.

But instead he obfuscated. That is ultimately what cost Benson-Pope his Cabinet warrant yesterday - not the way in which he supposedly compromised his office.

We can cloak what happened in the Setchell affair with all sorts of niceties about how the principles of public service neutrality had been compromised by the tete-a-tete that Benson-Pope held with Hugh Logan.

But this is not the first time the so-called neutrality of the public service has been questioned since Labour took power.

In reality, National doesn't trust the public service to maintain the convention of political neutrality in all circumstances either.

Former Foreign Minister Phil Goff brandished in Parliament notes made by a Ministry of Foreign Affairs' official into conversations between former National leader Don Brash and some visiting Republican senators.

MFAT chief executive Simon Murdoch did not walk the plank over that breach. But National politicians do not any longer have MFAT officials in the room when carrying out sensitive talks with high-level foreign diplomatic contacts.

That Benson-Pope sought to protect himself from what he probably thought was a possible viper in his own nest is simply par for the course in Wellington these days.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

New Zealand

'Serious injuries': Crews work to free people after Tasman SH6 crash

19 Jun 09:24 AM
Premium
Opinion

Opinion: Jewish communities facing increased threats

19 Jun 09:00 AM
New Zealand

Thirty-one players win $12k each in Lotto's Second Division draw

19 Jun 07:57 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'Serious injuries': Crews work to free people after Tasman SH6 crash

'Serious injuries': Crews work to free people after Tasman SH6 crash

19 Jun 09:24 AM

Emergency services were called to the scene about 8.30pm.

Premium
Opinion: Jewish communities facing increased threats

Opinion: Jewish communities facing increased threats

19 Jun 09:00 AM
Thirty-one players win $12k each in Lotto's Second Division draw

Thirty-one players win $12k each in Lotto's Second Division draw

19 Jun 07:57 AM
Probe into man who abused girl as he read her stories led to another sinister finding

Probe into man who abused girl as he read her stories led to another sinister finding

19 Jun 07:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP