NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / New Zealand

<i>Colin James:</i> Populist's popular base crumbles

By Colin James
NZ Herald·
14 Jul, 2008 05:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Opinion by

KEY POINTS:

Winston Peters has a problem - he is a populist with a dwindling popular base. He built his base on the disorientation aroused in older people by the radical reforms of the 80s and early 90s and the spike in Asian immigration in the mid-90s.

He wrapped that
disorientation into the name of the party he founded when thrown out of the Cabinet and frozen out of the National Party.

"New Zealand First" telegraphed a message of resistance to foreign influence over the economy and the reshaping of society by importing people of different cultures.

This echoed the earlier populism of Sir Robert Muldoon who had kept the economy closed and had celebrated the shape and mores of what had seemed to be a homogeneous society.

Muldoon kept migration mainly white.

To his ageing white base Peters added support from a second source: Maori. Though Maori himself, he was no iwi traditionalist and had condemned "sickly white liberals" for the 80s Treaty of Waitangi initiatives.

Yet, as a Maori leader of a significant party, he was feted in high places in Maoridom.

Moreover, as we have seen this past week, many Maori are suspicious of Asian immigration.

Maori who know history fear what a rapid influx of people from another culture can do.

New Zealand First won Northern Maori in 1993 and all the Maori seats in 1996.

The traditional white party activist base struggled at first to adjust to the influx: at early conferences they congregated at different ends of the room.

Maori and whites in the party get on well now but Maori voter support has plunged.

Now to get his 5 per cent Peters must rely on his "senior" base.

And he must get to 5 per cent in the party vote because National is odds-on in an up-year to hold Tauranga with its bright young candidate and is determined to win it.

Many National MPs and officials have bad memories of Peters, from the time of his split and from the time in 1996 when Jim Bolger had to swallow hard and accept him as Treasurer and Deputy Prime Minister.

Will he get his 5 per cent? Three-and-a-half months from the 2005 election, New Zealand First was polling in an 8-10 per cent range. The same distance from the 2008 election the party has been polling in a 3-4 per cent range.

In part, the difference can be accounted for by Peters starting to campaign too early in 2005. He peaked, then slid.

But that does not account for all the difference.

He has fitted in as a minister alongside Helen Clark and Labour is not exactly flying high.

Any small party, but particularly a populist small party, must be careful of the company it keeps.

Populism operates either through the commanding heights of politics, which Muldoon did, or in opposition to the political establishment.

For the past three years Clark has held the commanding heights and Peters, as Foreign Minister, has been part of the establishment.

Life in the establishment has its perks. Not least among them is prestige.

When asked by a colleague in 2005 why he wanted to be Foreign Minister, prestige was his answer.

Therein lies Peters' conundrum. To leave Parliament defeated is not a prestigious exit. Much better to finish as envoy to some world capital (Washington, London). A re-elected Clark might have reason, or wish, to supply that route out - or if she loses, to bestow a gong in her parting honours list. Peters has kept his side of their bargain.

National owes Peters no such gratitude if he exits Parliament this election.

So what does he take to his party faithful - and they are faithful - at his party's 15th birthday conference this coming weekend?

He takes, first, the likelihood that a low vote for Labour will tip votes to New Zealand First as a potential brake on National.

So clearing 5 per cent is realistic.

Second, he takes the prospect of another round of goodies if Labour's vote doesn't collapse and Labour gets close enough to National in the election to stay in office with his help.

While he is committed to talk first to the party with the most seats, there is - so far - no commitment not to deal with others. And he has much past grievance with National.

Third, there might be goodies to be got out of National, if it lacks the numbers to govern without him.

John Key does not have 90s memories and has demonstrated in spades that he can compromise on policy he disapproves.

Besides, there is the Washington/London way out after a year or so.

Fourth, Peters has his party members' hearts. Doing his deal with Clark in 2005 cost him Doug Woolerton's resignation as president and Brian Donnelly's escape to be High Commissioner in the Cooks. But the conference faithful worship him.

They are right to do so. Without him, New Zealand First would not have started and would never have been in Parliament and his bouts of concessions for oldies from Bolger and Clark would never have been delivered.

The curtain is rising on what may be the old populist's last act, as his popular base dwindles.

But what a show it has been for his people.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save
    Share this article

Latest from New Zealand

New Zealand

Man dies in 4am crash while driving wife to airport to fly to funeral in Fiji

New Zealand

Person seriously injured after vehicle crashes 100m down bank in Waikato

New Zealand

Police issue appeal for sightings of wanted man


Sponsored

Kiss cams and passion cohorts: how brands get famous in culture

Advertisement
Advertise with NZME.

Latest from New Zealand

Man dies in 4am crash while driving wife to airport to fly to funeral in Fiji
New Zealand

Man dies in 4am crash while driving wife to airport to fly to funeral in Fiji

His wife, who suffered spinal injuries from the crash, was going to Fiji.

04 Aug 08:00 AM
Person seriously injured after vehicle crashes 100m down bank in Waikato
New Zealand

Person seriously injured after vehicle crashes 100m down bank in Waikato

04 Aug 07:41 AM
Police issue appeal for sightings of wanted man
New Zealand

Police issue appeal for sightings of wanted man

04 Aug 07:18 AM


Kiss cams and passion cohorts: how brands get famous in culture
Sponsored

Kiss cams and passion cohorts: how brands get famous in culture

01 Aug 12:26 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP