All sold this weekend for between $465,000 and $485,000.
"The homes went on sale on Saturday morning and nine had sold within hours. The remaining two sold later in the weekend," Hobsonville Land Company chief executive Chris Aiken said.
"Experienced sales staff working for builder partner Universal Homes said they had never seen anything like it."
Buyers have to meet a several criteria including that their household income cannot exceed $120,000 per annum, they must live in the house for at least 24 months, they must be over 18 and New Zealand residents and the homes cannot be bought in a family trust or company structure.
The largest home sold was a three-bedroom, single level home of 135 square metres, selling for $485,000, Mr Aiken said.