Peter Vink, manager of the Tutukaka Coast Ray White Allens office, says: "People from, say, the Wellington/Wairarapa area like the climate, the low earthquake risk and that the coast hasn't been over-developed. They're likely to have made repeat visits over the years before buying and come to appreciate how nice it really is.
"Most of these people are between 45 and 55, pretty affluent, with disposable income. They will have been keeping a really close eye on the market for the past 12-18 months. They're very well-educated and they know exactly what the value is, regardless of CV figures," he said.
"A lot of interest is coming from people who are finding life in Auckland very busy and stressful, and are now in a position to spend extended weekends in the north. The trend is being encouraged by the fact that it's a relatively quick commute if they have to get back to Auckland in a hurry for unscheduled meetings and fast broadband means they can attend to business while they are up at the coast."
Whangarei District Council building compliance manager Bruce Rogers says there has been a noticeable pick-up in building works, mostly in new house builds. Particularly strong growth had been noted in the Ruakaka through to Waipu coastal area with complex and expensive houses being built close to the coastal areas. "I speculate that a fair bit of Auckland money is coming into the coast now, based on our observations and mix of owners," he said.