"It looks like they were travelling towards Whakatāne, crossed the road and smashed into the shops.
Emergency services at the scene of a crash in Awakeri. Photo / Supplied
"The clean up crew isn't here yet but I've been able to open my workshop. I don't know how the hell the store will be able to open today, they'll need to get a good builder in. I think they'll need a temporary fix to open today, they'll need to panel the windows and shore up the veranda.
"A lot of locals and people travelling through get their groceries there," he said.
A St John spokesman said one patient was taken to Whakatāne Hospital with moderate injuries.