"Owlbert will certainly get noticed and he'll capture the imagination of everyone.
"He stands at 30.5 metres tall or 100 feet which makes him 43 times taller than a real life owl!"
Owlbert will be flown by Gary Moore, a certified commercial hot air balloon pilot with more than 1400 hours of balloon flying experience in over 17 countries.
The Wairarapa Balloon Festival programme will be be released within the month and will feature a week of balloon lift-offs and family-fun entertainment at various venues throughout the region.
Like previous years it will feature the Trust House Night Glow on Saturday, February 27, where family entertainment is provided and tethered balloons light up the night sky.
Mr Hooker says it will be the biggest and best festival yet and he encourages everyone to join in the fun.