NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Homicide probe: Jayde Gilbert named as Hamilton crash victim, police seek mystery pink woman, mum shares tribute

Natasha Gordon
By Natasha Gordon
Live News Reporter·NZ Herald·
19 May, 2025 07:52 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Jayde Gilbert, 30, died on Thursday after a vehicle hit a power pole she was standing next to.

Jayde Gilbert, 30, died on Thursday after a vehicle hit a power pole she was standing next to.

  • Jayde Gilbert, 30, was killed in a crash in Hamilton, leading to a homicide investigation.
  • Her mother is caring for Gilbert’s children, aged seven and eight, and a Givealittle has been set up.
  • Police seek witnesses, including a woman in pink, to help with the investigation.

Two children have been left without their mum after a ute crashed into a power pole she was standing next to.

Jayde Gilbert, 30, died on Thursday morning in a crash being investigated as a homicide. The fatal incident was on the corner of Ohaupo Rd and Kahikatea Drive in Melville, Hamilton.

Gilbert’s mother, who wished to stay anonymous, told the Herald that she was a “lovely, lovely girl who loves to have a good time”.

She said her friends brought her an immense amount of joy, and she was “always dancing and mucking around and acting a clown”.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Jayde Gilbert was killed in a crash that is being investigated as a homicide.
Jayde Gilbert was killed in a crash that is being investigated as a homicide.

Her mother said she is now looking after Gilbert’s two young children, aged 7 and 8.

“I have her two kids with me, and unfortunately, now there is never a chance for them to return to their mother.

“I’m going to keep looking after them the best I can.”

Gilbert’s mother said her granddaughter is a “spitting image” of Jayde.

Advertisement
Advertise with NZME.

A Givealittle has been set up to help raise funds to care for Gilbert’s children, going towards memorial keepsakes and a trip to Rotorua “to try forget about this event that killed their mother... even if only for one day”.

“They are my grandbabies who need some wrap-around love and fun at this time.”

Rescue attempt by Good Samaritan

Gilbert’s mother said she had spoken to a motorist who stopped to help her daughter.

“He was the last person that applied pressure to her neck and spoke some words with her because he felt that she was on her way out.”

She said it was very comforting to know Gilbert had someone to tell her “that she was loved”.

“He told me that when he went back to drop off some flowers, a song came on and in that moment he knew it was from Jayde.”

Jayde Gilbert, 30, died on Thursday morning after a vehicle drove into the power pole she was standing next to.
Jayde Gilbert, 30, died on Thursday morning after a vehicle drove into the power pole she was standing next to.

The circumstances around Gilbert’s death were very unclear, her mother said.

“I hear a few different stories, so just, yeah, I’m not really sure. I’m sort of in the dark.”

She understood police spoke to someone about her daughter’s death.

Her mother said they are planning a gathering at the Salvation Army as Gilbert spent a lot of time going to the church.

Advertisement
Advertise with NZME.

She said Gilbert’s friends from the South Island and even Australia have reached out.

“She made a big impact on a lot of people ... You left a big hole, a huge hole.

“She will be very missed. I’m actually quite overwhelmed with how many people are reaching out.”

Several of Gilbert’s friends and family remembered her as joyful and kind in social media tributes.

One friend said, “To my dear friend Jaydey girl xx.. I love you my dear friend!! X always!!

“Jayde Gilbert was the most kindest and joyful person and did not deserve anything but the most.”

Advertisement
Advertise with NZME.

Her mother said Gilbert had been living with a friend in Melville.

Emergency services at the scene of the Melville crash in which Jayde Gilbert died.
Photo / Danielle Zollickhofer
Emergency services at the scene of the Melville crash in which Jayde Gilbert died. Photo / Danielle Zollickhofer

Police seek mystery pink woman

Hamilton police are hoping to reach a woman wearing pink clothing who helped after the crash.

Detective Senior Sergeant Scott Neilson said police were keen to speak to witnesses, and anyone who saw Gilbert and the gold ute interact before the crash.

“In particular, we would like to speak to a female wearing pink who assisted at the scene,” he said.

Neilson asked anyone with information to call 105 or visit 105.police.govt.nz and refer to file number 250515/6763. Anonymous reports can be offered to Crime Stoppers on 0800 555 111.

Sign up to The Daily H, a free newsletter curated by our editors and delivered straight to your inbox every weekday.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

Kahu

Family of man who died after incident with police push for officer body cameras

21 Jun 06:04 PM
New Zealand

Vege tips: Winter, time for onions and strawberries

21 Jun 05:00 PM
Politics

Three bidders confirmed for Northland Expressway PPP

21 Jun 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Family of man who died after incident with police push for officer body cameras

Family of man who died after incident with police push for officer body cameras

21 Jun 06:04 PM

A petition for police body cameras has gained nearly 15,000 signatures.

Vege tips: Winter, time for onions and strawberries

Vege tips: Winter, time for onions and strawberries

21 Jun 05:00 PM
Three bidders confirmed for Northland Expressway PPP

Three bidders confirmed for Northland Expressway PPP

21 Jun 05:00 PM
The ABCs of wool in 1934

The ABCs of wool in 1934

21 Jun 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP