"I come from Matamata so I'm no stranger to small towns and compared to Auckland, Tauranga is a small town but it's a really nice place to live."
Karen Worley of Realty Services, which operates Bayleys and Eves Realty, said the firm would promote Tauranga properties at the Auckland Home Show in September.
"It is a big thing that we've definitely noticed in the last three or four months," she said.
"I think it's due to a combination of jobs, the lifestyle and allowing first-home buyers who can't afford Auckland the opportunity to own their own home."