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Home / New Zealand

Herald readership rises 4.8% to 585,000 in latest Nielsen survey

NZ Herald
15 Aug, 2008 05:00 PM2 mins to read

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KEY POINTS:

Readership of the Herald is up again in the latest Nielsen survey.

The paper's average daily readership grew 4.8 per cent in the year to June 30 over a year ago, to stand at 585,000.

The Nielsen survey is of 12,000 people nationwide.

Herald liftouts drove much of
the readership gain.

The newly re-designed Travel tabloid on Tuesday jumped by 41,000, Viva added 55,000 readers, the Business Herald on Friday was up 34,000 and Canvas added 23,000.

The Herald on Sunday added 54,000 readers to 371,000, growing by 21 per cent in the Auckland region.

Audit Bureau of Circulation results for newspapers in the six months to June 30 were also issued yesterday.

The Herald's audited net circulation was 187,129, down 3.9 per cent from the last survey to September 30.

The Herald on Sunday bucked an industry trend to increase circulation by 1.7 per cent to 93,665 over the period.

The Fairfax Sunday papers were down - the Sunday Star-Times by 3.5 per cent to 176,020, and Sunday News by 5.4 per cent to 87,171.

Wellington's Dominion Post fell 3.6 per cent to 94,598, the Press, Christchurch, was down 2.1 per cent to 87,221 and the Otago Daily Times was up by 0.6 per cent to 41,711.

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