Sales of the New Zealand Herald are up for the fourth consecutive survey by the Audit Bureau of Circulation.
Average daily sales of the paper in the year to September 30 stand at 170,707, a slight rise on the previous quarter and above all audits since December 2009.
The latest
survey did not include some of the high sales recorded through the Rugby World Cup, spurred by 44 issues of the daily Rugby Herald and collectible magazines and posters.
Sales of our sister paper, the Herald on Sunday, rose by about 900 copies to 98,971 - the only Sunday paper to record an increase.
In readership figures issued separately yesterday by Nielsen Media Research, the Herald's combined print and online audience reached almost 1.3 million New Zealanders every week, up 41,000. On an average day, 790,000 engage with the Herald in print or online. Readership of the print edition was down 12,000 to 574,000 between the June and September quarters, but the paper continues to deliver more readers than all other main metropolitan dailies combined.
