The New Zealand Herald is one of the country's few daily newspapers to have increased its sales, compared with the same period last year.
Figures released by the Audit Bureau of Circulations yesterday show the Herald sold an average of 211,117 copies a day in the six months to the
end of September - nearly 700 more copies a day than in the same six months last year and 1200 more than in the previous six months.
Other daily newspapers to have increased sales over last year include Hawke's Bay Today, the Waikato Times and the Otago Daily Times.
The six-month period had an unusual array of news stories, including the terrorist crisis, Air New Zealand's financial troubles, the Knowledge Wave conference and the All Blacks' coaching turmoil. Herald editor-in-chief Gavin Ellis said readers had also snapped up two midday special editions, showing "a clear demand for newspapers as a primary source of in-depth news and analysis".
Pip Elliott, sales and marketing general manager, said: "This result again underlines the value of the Herald as a regular information source in people's lives."
Daily newspapers selling fewer than 25,000 copies and community newspapers were not included in the latest audit.
