NZME digitial audience engagement general manager Lauren Hopwood said: "This was a monumental effort from many people and teams, including our reporting team in Turkey who conveyed the colour and emotion of this once in a lifetime event.
"The story of New Zealand's most significant war effort was told through features, photos, video and audio all played out on social media."
The Dawn Services, and other important moments, were captured through Periscope, Instagram and Twitter so that people who couldn't physically be there in person could still be part of the experience.
"Huge congratulations to everyone involved and thanks in advance for taking the time to vote for your colleagues and helping us make sure the Herald's efforts are recognised and rewarded," Hopwood said.
The campaign has also been nominated for Most creative use of existing or emerging social platform(s).
