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It's pitched as a day out for girls but there were also a brave few boys striding between the manicure stands and makeover stations at ASB Showgrounds yesterday.
Petrus Fourie, talent spotter for August Models and Talent at the annual Girls' Day Out, was one of them.
"There's a couple of good-looking girls around," said the South African-born model, a first-timer at the event.
The 21-year-old maintained he attracted very few second glances - despite being outnumbered by women by perhaps 1000 to one - and managed to avoid being tempted into one of the many hair-straightening or makeup demonstrations.
Fellow male Shannon Thorpe, 28, watched a fashion parade but admitted that wandering among the stands was a bit daunting.
"I didn't realise there were so many girls in Auckland," he said. "I find it a bit scary, actually."
Construction workers working on the showgrounds' second phase of development were on their best behaviour, despite having written "Bendon Dress Rehearsal 11am" on their whiteboard.
"It's wishful thinking," said Aspec Construction site manager Mike Candlish.
He said just three of the construction team's 80 workers on site during the annual celebration of pampering and style are female.
The event, which closes tomorrow and which last year attracted almost 30,000 visitors, kicked off with a special "Mothers Day" yesterday in which generations were encouraged to attend together. A dedicated room for mothers and children was added this year in response to demand. Entry costs $16 (under 9s free).
New mum Maryanne Crawford took the traditional path of enjoying a free makeover, with 3-month-old Colin resting contentedly on her shoulder.
She collected samples from stands with her mother, Joyce Henry, in tow.
