"For example, for a standard user in Birkenhead using 8360 kWh per year, the best offer according to Powerswitch, from Energy Online, Genesis' discount power company, is a bill of $2192 per year. Grey Power electricity would be $112 lower for that user," he said.
A check on the Powerswitch website shows that Nova Energy, owned by the Todd Corporation, offers the cheapest current price of $2106 a year for that consumer, but the Grey Power deal would still be $26 cheaper at just $2080 a year.
Grey Power energy chairman Allen Davies said the biggest advantages would be for consumers using less than 8000 kWh of power a year because the deal includes no fixed daily charge for that group.
"That's a new innovation," he said.
Mr Holden said the deal also guaranteed no rise in the energy component of power prices for the next five years. Line charges, which Pulse has to pay to line companies, such as Vector, may still vary.
"Because we are signing up to a five-year price protection, and the consumer can get out at 30 days' notice, we are finding that people can prefer this contract over another even if there is no saving," he said.
Auckland-based Pulse Utilities is listed on the NZX Alternative Market and is majority owned by Buller Electricity.